Sales and Marketing
Not Every Dollar is a Good Dollar
If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the…
B2B Marketers: This is the Most Important Post You’ll Read in Your Career
Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let…
Improve Your Digital Reputation with Customer Reviews
In a digitally driven world, improving your reputation in the online space is critical. In the past potential customers would often ask for references deeper in the decision making process. Today this can be done…
Google is Favoring Its Own Content Over Your Website’s
In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is…
7 Ways a CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction…
4 Mistakes to Avoid in Your Social Media Strategy
Social media has radically transformed the way communication works in all aspects of life, especially in the workplace. If you’re running a business, opting out is not an option. Effective social media use is an…
When the Customer Doesn’t Respond the Way You Want Them To
This afternoon, the phone rang, I picked it up, “Hi, this is Dave Brock.” Clearly, there was a sales person on the line, she said, “May I please speak to Dave?” (You can see this…
Halloween Marketing Ideas
Creative Halloween Marketing is #45 on our list of direct sales booking ideas and is something I struggle with every year! How do you take advantage of this great opportunity to put your literature in the hands…
Want Your Sales Pitch to Stand Out? Follow These 4 Tips
As a busy entrepreneur, I receive dozens of emails in my inbox daily, mostly from people who are trying to pitch me on their products or services. I move the majority of them into the…
Gratitude Magnified
Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants to be appreciated and today, when businesses must compete for both…
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