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Home / Archives for Marty Zwilling

Marty Zwilling

Marty Zwilling

Marty Zwilling

Marty Zwilling is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. Marty has been published on Forbes, Harvard Business Review, Huffington Post, Gust, and Young Entrepreneur. He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is an Advisory Board Member for multiple startups; ATIF Angels Selection Committee; and Entrepreneur in Residence at ASU and Thunderbird School of Global Management. Follow Marty on Twitter @StartupPro or Circle him on Google+.

7 Current Market Forces Bring Startup Opportunities

Apr 2, 2021 By Marty Zwilling

smart-entrepreneurs-don-t-need-disruptive-technology

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. In today’s fast-paced world, that means recognizing early and capitalizing on the changes that are bringing many big companies to their knees, before that […]

Filed Under: Startup Tagged With: Innovation

How To Know It’s Time To Exit Gracefully

Mar 24, 2021 By Marty Zwilling

simply-efficient--6-ways-to-avoid-organizational-complexity

For most entrepreneurs, their current business is not where they intend to stay until they die. At the right time, they all intend to make a graceful exit, and leave while still perceived to be on top of their game. The challenge is how to know and exit gracefully when the right time has come, […]

Filed Under: Business Coach Tagged With: Exit Strategy

10 Most Successful Strategies of Serial Entrepreneurs

Feb 25, 2021 By Marty Zwilling

Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Sometimes […]

Filed Under: Startup Tagged With: Entrepreneurship

6 Ways To Pull In Customers Without Push Marketing

Feb 17, 2021 By Marty Zwilling

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add value, with expertise and insight, […]

Filed Under: Sales and Marketing Tagged With: Content

5 Keys To Negotiating Your Fair Share Of Any Startup

Jan 29, 2021 By Marty Zwilling

I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. You need to find the skills or experience you don’t have in business, technology, or money. So the first question I usually get is what percent of the company or equity […]

Filed Under: Working with Investors Tagged With: Investors and Lenders, Partnerships

8 Ways To Stay Competitive In Today’s Technical World

Jan 25, 2021 By Marty Zwilling

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Even if they realize that they need real technical strength at the top, they are not sure how to attract and select the talent and expertise they really need. Should they go […]

Filed Under: Operations Tagged With: Competition

7 Characteristics Of Startup Founders Who Enjoy Life

Jan 15, 2021 By Marty Zwilling

As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. The entrepreneurial lifestyle is a tough one under the best of circumstances, and it’s one […]

Filed Under: Personal Readiness Tagged With: Positive Mindset

7 Success Factors When Your People Are The Solution

Jan 5, 2021 By Marty Zwilling

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If your forte is a service, like consulting or web site design, it’s harder to find guidance on what […]

Filed Under: People Skills Tagged With: Human Resources

5 Keys To Reducing Startup Risk By Building On Trends

Dec 29, 2020 By Marty Zwilling

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There are many levels of innovation that go beyond copying someone else’s idea, but stop short of pushing the leading edge (bleeding edge). Many […]

Filed Under: Risk Management Tagged With: Legal Issues

How Bill Gates Was A Role Model For New Entrepreneurs

Nov 18, 2020 By Marty Zwilling

Sometimes I like to drop the comment socially that “I knew Bill Gates back when he was a regular guy.” I know that dates me a good bit, but it also shows that I have been hanging around startups for a long time. The honest truth is that I worked directly with him in the […]

Filed Under: Startup Tagged With: Bill Gates, Microsoft

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