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Home / Archives for Marty Zwilling

Marty Zwilling

Marty Zwilling

Marty Zwilling

Marty Zwilling is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. Marty has been published on Forbes, Harvard Business Review, Huffington Post, Gust, and Young Entrepreneur. He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is an Advisory Board Member for multiple startups; ATIF Angels Selection Committee; and Entrepreneur in Residence at ASU and Thunderbird School of Global Management. Follow Marty on Twitter @StartupPro or Circle him on Google+.

5 Key Steps For Launching A Successful Startup Today

Aug 25, 2022 By Marty Zwilling

Perhaps sparked by the recent pandemic, I’m seeing a new era of the entrepreneur, with startups springing up all around. Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. They have an uncanny ability to find elegant, easy, and fast solutions to pain points in the marketplace, as well […]

Filed Under: Startup Tagged With: Mentors

Essential Insights For Leaders Who Manage By Autocracy

Jul 7, 2022 By Marty Zwilling

Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this autocratic approach used all too often by new entrepreneurs, most of whom are not natural tyrants, but who are fighting to mask their own […]

Filed Under: Leadership Tagged With: Fear

5 Stages of Disruption Denial Cause A Startup Dilemma

Jun 21, 2022 By Marty Zwilling

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. Investors will likely […]

Filed Under: Innovation Tagged With: Startup Success

10 Keys To Tapping The Hidden Power Of The Best Story

May 18, 2022 By Marty Zwilling

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality, facts only go so far. Stories often work better, because humans don’t always make rational decisions. […]

Filed Under: Leadership Tagged With: Storytelling

5 Reasons That Successful Non-Profits Are A Challenge

Apr 20, 2022 By Marty Zwilling

top-10-benefits-of-providing-exceptional-nonprofit-customer-service

A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make a profit for their shareholders. In reality, from the feedback I get from non-profit executives, exactly the opposite is true. Technically speaking, in the United […]

Filed Under: Startup Tagged With: Nonprofit

5 New Rules For Getting Customers To Advocate For You

Apr 13, 2022 By Marty Zwilling

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and […]

Filed Under: Run and Grow Tagged With: Understanding Customers

6 Incentives To Master The Art Of Marketing Yourself

Mar 4, 2022 By Marty Zwilling

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaking more […]

Filed Under: Marketing Your New Business Tagged With: Public speaking

6 Signs Your Startup Could Be The Next Exception

Feb 2, 2022 By Marty Zwilling

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. To check out the Google founders, and because […]

Filed Under: Startup Tagged With: Google+, Innovation

10 Tips For Crafting An Investment Grade Venture Plan

Dec 28, 2021 By Marty Zwilling

If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don’t confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. For minimum content, see my original […]

Filed Under: Startup Tagged With: Business Plan

7 Concepts To Keep In Mind When Running Any Business

Dec 23, 2021 By Marty Zwilling

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” I find that the basics are actually the hardest to answer, just like your parents found out when they first tried to […]

Filed Under: Startup Tagged With: Entrepreneurship

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