Marty Zwilling

Marty Zwilling is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. Marty has been published on Forbes, Harvard Business Review, Huffington Post, Gust, and Young Entrepreneur. He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is an Advisory Board Member for multiple startups; ATIF Angels Selection Committee; and Entrepreneur in Residence at ASU and Thunderbird School of Global Management. Follow Marty on Twitter @StartupPro.

Latest

How To Pick Your Focus For Your Next Business Venture

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days. To make yours stand out, you need to pick your focus carefully. Your concept has to be…

7 Keys To Redefine A Challenge Into An Opportunity

We all face pressure in our lives, but there’s nothing like that of an entrepreneur facing customer crises and the competitive challenges of a new business. Don’t believe the myth that all you have to…

5 Key Steps For Launching A Successful Startup Today

Perhaps sparked by the recent pandemic, I’m seeing a new era of the entrepreneur, with startups springing up all around. Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers….

Essential Insights For Leaders Who Manage By Autocracy

Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this autocratic approach used all…

5 Stages of Disruption Denial Cause A Startup Dilemma

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market…

10 Keys To Tapping The Hidden Power Of The Best Story

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive…

top-10-benefits-of-providing-exceptional-nonprofit-customer-service

5 Reasons That Successful Non-Profits Are A Challenge

A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make a profit for their shareholders….

5 New Rules For Getting Customers To Advocate For You

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews,…

6 Incentives To Master The Art Of Marketing Yourself

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public…

6 Signs Your Startup Could Be The Next Exception

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m…