When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do. This is your elevator pitch… If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what […]
Jeff Bullas
Why This New Trend in Domain Names Could Revolutionize Your Business
It only takes 10 seconds for people to form an impression of your brand… How are you ensuring that the first impression is a positive one? With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever. If you fail to leave a lasting impact with […]
Is Discovering Your Passionate Purpose an Accident?
The big questions. What do you do with your life? Who do you want to be when you grow up? These answers are easy when you’re young. You want to be your super hero. And for me that wasn’t complicated at the age of 7. It was Batman or Superman. But when you are a […]
What Nourishes Your Soul?
Do you ever get to the end of the day and feel empty? It’s a gnawing feeling. Faint. A whisper. You have been busy and you have done all the things that society and family demands. Kept your end of the bargain. Been responsible. Looked after the essentials. Done the paperwork. Gone to work. It […]
How to Reach Your Potential in an Ever-Changing Workplace
Career progression used to be linear… Get a job, work hard, and make your way up the organizational hierarchy. Predefined structures determined a career path and tenure was reflected in a salary. Over the past few decades, the workplace has embarked on a new journey. Globalization has changed cultural expectations and technology has redefined roles, […]
The One Thing Holding You Back from Making It to the C-Suite
According to a survey on leadership development conducted by the Brandon Hall Group, 77% of organizations are currently experiencing a leadership skills gap. But you’re smart, qualified, and technically brilliant at what you do… So what’s holding you back from the C-Suite? It’s not a lack of ambition. After all, you’re ready, willing, and able to […]
Serpstat Review: How Does This SEO Tool Stand Up?
Digital marketing teams are stuck together by the glue of their growing number of tools. From social media management to influencer marketing, SEO, and beyond, there is a tool for everything. But if you’re anything like me, every now and then you like to do an audit of your toolset… Maybe there is a better […]
The Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver […]
The 7 Best Instagram Tools for Massive Instagram Growth in 2019
If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. It’s just a matter of finding which one will maximize […]
Why Your Small Business Should Start a WordPress Website
The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers—your customers—have a certain expectation for the availability of information. They want to unlock their smartphone, type a query or business name into Google, and decide whether or not they want […]
