Digital marketing teams are stuck together by the glue of their growing number of tools. From social media management to influencer marketing, SEO, and beyond, there is a tool for everything. But if you’re anything like me, every now and then you like to do an audit of your toolset… Maybe there is a better […]
Jeff Bullas
The Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver […]
The 7 Best Instagram Tools for Massive Instagram Growth in 2019
If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. It’s just a matter of finding which one will maximize […]
Why Your Small Business Should Start a WordPress Website
The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers—your customers—have a certain expectation for the availability of information. They want to unlock their smartphone, type a query or business name into Google, and decide whether or not they want […]
6 Life Skills That Will Set You Up for Success and Happiness
Succeeding in life isn’t an accident. It is often the outcome and results of developing life skills that are discovered, nurtured and acted on over decades. But often our parents, family and school teachers never told us. The curriculum often didn’t include anything much beyond the 3 “R’s.” And learning by rote and committing facts […]
5 Inspiring Books That Will Add Some Happiness and Wisdom to Your Life
There is an insidious lie that western culture has propagated. It has been around for centuries and it has removed the joy of life for many. It has been woven into our mindset and told to us by many parents and friends. It’s time to rethink this myth and tell a better story. That myth? […]
The 3-Step Freedom Code to Making This Year Your Best Ever
How was last year? Did it deliver all your dreams or did it test your resilience? Did it flow? Or was it full of obstacles? Were there mountains that you didn’t want to climb. Or choose… Was it full of challenges that you didn’t expect? Were there events beyond your control that changed your life […]
Why Your Influencer Campaigns Are Falling Flat
Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure. The truth is: consumers will always want to hear recommendations from people they trust and idolize—their […]
Why the Integrity of Your Brand is at Risk of Being Destroyed (and What to Do About It)
How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue a company earns. […]
The Secret Tactic Driving Significant Growth for Locally Based Businesses
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems. Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their […]
