Starting a business is terrifying. There are numerous hurdles you’ll face in your first year, from suppliers letting you down, to unhappy clients, losing staff, and much more. It’s no surprise that 20% of small businesses fail in their first year according to the Bureau of Labor Statistics. (The numbers only get worse in years […]
Jeff Bullas
Specialty Food Businesses: Why Innovation is Key
Restaurants and food-related businesses have been hit hard during the pandemic. The National Restaurant Association found that restaurant and food-service sales were down $240 billion in the USA from their pre-pandemic forecasts for 2021. Not to mention the hundreds of thousands of restaurants that have been forced to close their doors. The knock-on effect on the supply […]
The Great Resignation: What’s In Store For Your Business
There has been a shift in power… With lockdowns and logistical complications squeezing the life out of business in the last two years, the way we work has changed. In the beginning, layoffs were on the rise. It felt like big businesses had all the power, employees and small business owners were disposable. We decided to […]
How to Use Social Listening for Effective Market Research
Of all parts of marketing and product development, research might be the most fun (and the most work). While doing research is absolutely important to any business process, getting maximum output can require maximum resources, which is rarely sustainable and often overwhelming. The result is research that is either underdone or overruled. Luckily, the marketers […]
Optimize Your eCommerce Website For More Conversions
Are you ready to convert more visitors into customers? If you are running an online store, you want to sell more. After all, that’s the purpose of your online business, right? Your ultimate goal is to sell more than what you are doing now. Optimizing your eCommerce site is crucial to significantly increase your conversion […]
The 7 Best Ways to Grow Your Instagram Audience In 2021
Want to grow your Instagram presence? Any business on Instagram knows that this is more than just a powerful platform for showing off product pictures. Instagram cultivates connections with your audience through visual impact, authentic content, and strategic aesthetics. With millions of competitors active every day, and an increasingly clever algorithm to deal with, learning how to […]
Will Amassing More Content Help Your SEO?
One of the biggest goals for any website owner is to increase traffic to their website through engaging content that is optimized for maximum views. When doing competitive research, you may notice that other businesses in your industry might have a lot of content, which leads to the common belief that more content equals higher search engine […]
5 Critical Components of a Compelling YouTube Video
YouTube has become more competitive for brands. The platform’s trends report found that channels trying to create an audience were up by 95% from last year. Yet, the engagement and interest on the video platform remain higher than ever. How can you ensure that you stand out and get a slice of attention from viewers […]
5 Tips to Using a Twitch Promotion Service
Twitch has become one of the top social media networks to make money through live streams. While Twitch has a more niche-specific audience, it’s got huge potential for popular users to make something of themselves. We’re not kidding – Twitch is a big platform for making money through streaming and ad revenue. In 2020, the […]
7 Powerful Ways to Use Twitter Influencers
Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit […]
