By 2023 eCommerce sales in the United States are predicted to surpass $740 billion… That is almost DOUBLE the sales volume of as little as five years ago. This poses a range of both opportunities and challenges for SMBs dealing in the digital space. For starters, more and more people will be transacting online, which […]
Jeff Bullas
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that you write will be rejected without you ever hearing back. This high failure to success rate can be very demoralizing, and you can end up feeling like you are flogging a dead horse by spending a large amount of your […]
Secret eCommerce Strategies of Amazon, Alibaba, & eBay
Ever since the pandemic (COVID-19) has hit global health and the economy, many businesses are struggling to cope with current scenarios. People are avoiding public places to avoid the spread of the virus, thus making the brick and mortar store irrelevant for some time. Businesses have to focus their efforts on online channels and engaging […]
6 Startup Ideas Not Even COVID-19 Could Stop
By definition, a startup is a company in its initial phase. There’s no precise definition, though, but startups are often considered to be tech companies that deliver innovative technological solutions or solve current problems in a novel way. Edison General Electric Company, founded in 1878, can be regarded as one of the earliest startups. That […]
5 Basic Social Strategies for eCommerce Sites
If you are running an eCommerce business, by now you should be well aware of how social media has become increasingly important in the evolution of online shopping. As social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat keep on growing, consumers are turning to social media platforms to help them make […]
When Does Your Audience’s Customer Experience Begin?
Do you consider each department within your business to be part of the customer experience? In 2007, Harvard Business Review said, “Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. Direct contact generally occurs in the course of purchase, use, and service and is usually initiated by the […]
7 Things to Consider Before Scheduling Instagram Posts
It’s been a while now since Instagram updated its API to allow for third party tools to be used to help schedule Instagram posts. Depending on how you use social media for business, you may or may not have explored this option. If you have, great! Share your experience in the comments below. If you […]
6 Ways to Incorporate User-Generated Content in Email Campaigns
User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that brands share on their accounts. By curating UGC, marketers also decrease the amount of content they need to create in-house […]
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring for your prospects’ attention, you need your content to stand out. According to HubSpot, 49% of marketers report that increasing customer acquisition […]
10 Link Building Tips and Tricks For Beginners
So, you’ve already created your website. You’re confident that you have the best content in your industry. Yet, as months and years pass, you find that not many people visit your site. There are too many reasons to list down why your site isn’t receiving enough traffic. But it all falls down to search engines […]
