Instagram marketing is more competitive than ever. This colorful platform has witnessed more than 1 billion users to date and more than half a billion active users on a monthly basis, as shown by Statista. Instagram stories are a hit among users. Did you know that around half a billion population post stories every day? These facts […]
Jeff Bullas
How a Single Tweet Can Destroy (or Build) your Brand
Let’s face it, Twitter can be toxic (sometimes). A single tweet can be the beginning of growth or destruction for your brand and career. Waking up to a flood of notifications and tweets all about you. Something you tweeted some hours ago or a day before has become a trending topic. Wow, you have become […]
4 Insider Tips for Starting an eCommerce Business in 2021
Do you have your slice of the thriving eCommerce pie? The world of online shopping continues to grow at a rapid pace, with worldwide growth rates predicted to be 16.5% this year… and that figure incorporates a minor deceleration due to the pandemic! With such rapid and sustained growth, year-on-year, competition for online attention is heating […]
7 Boring SEO Tasks You Can Automate to Save One Day Per Week
An SEO expert’s day is filled with a plentitude of activities to rank well on Google, starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, […]
Why Your Marketing Department Needs a 360 Customer View
If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions. While all this sounds great, there is little information on how companies can actually achieve a 360 customer view. Also, […]
Increase Customer Retention & Revenue in Challenging Times
If the Coronavirus pandemic has taught us anything, it’s that you should always be ready for the unexpected. Not only have we seen how a pandemic like Covid-19 could shut down the world, but also millions of businesses in the process. For many small business owners around the world, right now is a live or die moment, […]
Human vs Machine: The Entrepreneur’s Challenge
I experience robots and machines every day. And sometimes I feel there is a war going on that I didn’t sign up for. My computer doesn’t behave itself and I need to reboot it. Annoying but it mostly works. My smartphone throws a tantrum and I power it off and turn it back on. The […]
Why Your Personal Brand Needs a Memorable Domain Name (Plus 5 More Tips)
The concept of personal branding has evolved at a rapid pace in recent years. It’s not just consultants, coaches, and bloggers looking to build credibility anymore. Influencers, executives, and even new high-school leavers looking for their first job are joining the party, too. Your personal brand is more important than ever, and everyone needs to be deliberately […]
How to Find the Best Freelancers to Grow Your Business
For small businesses and solopreneurs, scaling up can be extremely challenging. You’re strapped for cash and only have a small number of hands on deck to help you. As you know, managing full-time employees is hard work, too. Not only is it expensive to find and hire quality staff, but you also need to spend […]
4 Ways to Buy YouTube Subscribers (But Should You?)
There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. In fact, over half the US population in EVERY age bracket watch videos on YouTube. But this audience, as I’m sure you know, is a hard nut to crack. Making waves on YouTube is getting harder and harder by the day. With most influential […]
