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Home / Archives for Jeff Bullas

Jeff Bullas

Jeff Bullas

Jeff Bullas

Jeff Bullas is a consultant, blogger, strategist, and speaker. He works with companies and executives to optimize their online personal and corporate brands through the use of social media channels. Author of the Amazon best-selling book Blogging the Smart Way—How to Create and Market a Killer Blog with Social Media (Jeff Bullas, 2012), Jeff's own blog is included in AdAge.com's Power 150 ranking as a top 50 marketing blog.

7 Data-Proven Insights for Top-Performing Instagram Content

Feb 24, 2021 By Jeff Bullas

Instagram marketing is more competitive than ever. This colorful platform has witnessed more than 1 billion users to date and more than half a billion active users on a monthly basis, as shown by Statista. Instagram stories are a hit among users. Did you know that around half a billion population post stories every day? These facts […]

Filed Under: Social Media Tagged With: Instagram

How a Single Tweet Can Destroy (or Build) your Brand

Feb 15, 2021 By Jeff Bullas

Let’s face it, Twitter can be toxic (sometimes). A single tweet can be the beginning of growth or destruction for your brand and career. Waking up to a flood of notifications and tweets all about you. Something you tweeted some hours ago or a day before has become a trending topic. Wow, you have become […]

Filed Under: Branding Tagged With: Online Reputation, Twitter

4 Insider Tips for Starting an eCommerce Business in 2021

Feb 10, 2021 By Jeff Bullas

Do you have your slice of the thriving eCommerce pie? The world of online shopping continues to grow at a rapid pace, with worldwide growth rates predicted to be 16.5% this year… and that figure incorporates a minor deceleration due to the pandemic! With such rapid and sustained growth, year-on-year, competition for online attention is heating […]

Filed Under: Startup Tagged With: Entrepreneurship

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

Feb 4, 2021 By Jeff Bullas

An SEO expert’s day is filled with a plentitude of activities to rank well on Google, starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, […]

Filed Under: SEO Tagged With: Backlinks, SEO

Why Your Marketing Department Needs a 360 Customer View

Feb 2, 2021 By Jeff Bullas

If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions. While all this sounds great, there is little information on how companies can actually achieve a 360 customer view. Also, […]

Filed Under: Customer Service Tagged With: Customer Experience

Increase Customer Retention & Revenue in Challenging Times

Jan 26, 2021 By Jeff Bullas

If the Coronavirus pandemic has taught us anything, it’s that you should always be ready for the unexpected. Not only have we seen how a pandemic like Covid-19 could shut down the world, but also millions of businesses in the process. For many small business owners around the world, right now is a live or die moment, […]

Filed Under: Customer Service Tagged With: Customer Relationships

Human vs Machine: The Entrepreneur’s Challenge

Jan 5, 2021 By Jeff Bullas

I experience robots and machines every day. And sometimes I feel there is a war going on that I didn’t sign up for. My computer doesn’t behave itself and I need to reboot it. Annoying but it mostly works. My smartphone throws a tantrum and I power it off and turn it back on. The […]

Filed Under: Startup Tagged With: Robots

Why Your Personal Brand Needs a Memorable Domain Name (Plus 5 More Tips)

Dec 28, 2020 By Jeff Bullas

The concept of personal branding has evolved at a rapid pace in recent years. It’s not just consultants, coaches, and bloggers looking to build credibility anymore. Influencers, executives, and even new high-school leavers looking for their first job are joining the party, too. Your personal brand is more important than ever, and everyone needs to be deliberately […]

Filed Under: Branding Tagged With: Domain name

How to Find the Best Freelancers to Grow Your Business

Dec 23, 2020 By Jeff Bullas

For small businesses and solopreneurs, scaling up can be extremely challenging. You’re strapped for cash and only have a small number of hands on deck to help you. As you know, managing full-time employees is hard work, too. Not only is it expensive to find and hire quality staff, but you also need to spend […]

Filed Under: Human Resources Tagged With: Freelancers, Hiring

4 Ways to Buy YouTube Subscribers (But Should You?)

Dec 15, 2020 By Jeff Bullas

There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. In fact, over half the US population in EVERY age bracket watch videos on YouTube. But this audience, as I’m sure you know, is a hard nut to crack. Making waves on YouTube is getting harder and harder by the day. With most influential […]

Filed Under: Social Media Tagged With: YouTube

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Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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