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Home / Archives for Chad Pollitt

Chad Pollitt

Chad Pollitt

Chad Pollitt

Chad Pollitt is a decorated veteran of Operation Iraqi Freedom and former Army Commander; a member of a Forbes Top 100 List, and the Director of Marketing at DigitalRelevance (formerly Slingshot SEO). He’s a regular contributor to the Huffington Post and has been designing online campaigns for over 11 years. His other digital marketing related articles have been published in dozens of newspapers, magazines, and websites throughout the world. Follow him on Twitter @chadpollit.

The Great Debate: Defining What Online (Content) Engagement Is

Aug 30, 2018 By Chad Pollitt

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion, a purchase, etc.? Ultimately, brands must decide what engagement means to them based off defined goals and strategies. However, some […]

Filed Under: Online Marketing Tagged With: Content Marketing, Data, Engagement, Website

How AI is Helping to Reduce Waste in Digital Advertising

Aug 16, 2018 By Chad Pollitt

According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on […]

Filed Under: Advertising and Lead Generation Tagged With: Artificial Intelligence, Digital Marketing, Efficiency

Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media

May 7, 2018 By Chad Pollitt

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Artificial Intelligence, Social Media

Everything You Need to Know About Influencer Marketing and Artificial Intelligence

Apr 30, 2018 By Chad Pollitt

One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and […]

Filed Under: Marketing Innovations Tagged With: Artificial Intelligence, Influencers

Before You Do Any Influencer Marketing, Check These Templates

Apr 19, 2018 By Chad Pollitt

For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return. And for many marketers […]

Filed Under: Marketing Innovations Tagged With: Influencers, Marketing

11 of the Best Social Media Management and Reporting Tools to Consider

Apr 4, 2018 By Chad Pollitt

It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools off the top of your head. As a result, I’ve put this list together of vendors I’ve come in contact […]

Filed Under: Online Marketing Tagged With: Data, Social Media, Software Tools, Website

Shrinking Content Budgets Drive the Need for Content Intelligence

Mar 28, 2018 By Chad Pollitt

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B marketing budgets down to 26%. For B2C, it’s dropped from 32% of overall marketing budgets down to 22%. Don’t let the percentages […]

Filed Under: Marketing Innovations Tagged With: Budgeting, Change, Content Marketing, Efficiency

The Case Against Storytelling in Content Marketing

Jan 30, 2018 By Chad Pollitt

My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content Strategy Needs a Story” and I wholeheartedly agree with him. He makes a very poignant case […]

Filed Under: Online Marketing Tagged With: Content Marketing, Storytelling

11 Digital Marketing Predictions You Should Ignore for 2018

Jan 10, 2018 By Chad Pollitt

This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual. After reading more than a dozen of them I’ve […]

Filed Under: Online Marketing Tagged With: Digital Marketing, Mistakes, Trends

7 Bold Predictions for Digital Marketing in 2018

Dec 5, 2017 By Chad Pollitt

Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m […]

Filed Under: Marketing Innovations Tagged With: Innovation, Marketing, Trends

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