Sales and Marketing
How Small Business Owners Can Take Advantage of Black Friday
Black Friday took on its ever-so-famous name in Philadelphia in the early 1960s when the city would be packed with people and vehicles on the Friday after Thanksgiving. In recent times, it has become a major “holiday” for commerce.
“Let’s See How Much We Can Confuse Our Customers!”
If we want to optimize our results, we can’t confuse our customers or channel partners. We have to design buying experiences from their points of view. The challenges it creates for our own organizations to achieve their goals is our problem to solve, not the customer’s or the channel partners.
What Story Does Google Tell About You?
For better or worse, we learn who people are, and what they do, by Google results. Because you are not the only one who contributes content to the Internet, you cannot always control the story Google tells about you.
What My Dog Taught Me About Social Media Marketing
There is no one person or way to learn to be successful in business. We have to borrow (aka steal) ideas and strategies from those around us who are successful. You can learn from other entrepreneurs, online blogs, or even your dog. Yes, your dog—or at least my dog, Lola.
10 Digital Marketing Predictions for 2014
It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
Why a Trade Show is Just Like Living Life
I have been attending a lot of trade shows and vendor fairs lately, so this topic has been on my mind. It seems as though what works on the trade show floor also works in life and vice versa.
Direct Mail is the Hot New Media
Who would have thought it? People have been predicting the death of direct mail for over a decade. And yet, here we stand in 2013 and have to admit—direct mail is the hot new media.
What a Nasty Rash Taught Me About Marketing
Empathy is probably one of the most effective yet under-employed “ingredients” in successful marketing. If you can genuinely empathize with your customers, they’re going to feel it.
Combining Email and Video Marketing: Yay or Nay?
The fact that you’re contemplating incorporating an online video platform into your company’s marketing strategy is proof that video has already appeared on your radar screen. It’s not just your imagination. Video is shouldering a much broader role in turning interested browsers into paying customers.
Selling to Whole Foods: 6 Steps to Success
Getting your product into national chains is never easy, but the rewards are big if you are persistent. The following steps will put you on the road to success.
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