Sales and Marketing
What is Deal Loyalty?
True loyalty programs are built on the basis of establishing a long-term positive relationship between the company and the customer and is not accomplished with a single “deal” or even multiple “deals.”
Email Marketing or Social Media Marketing?
The whole world seems to have been bewitched by the power of social media. However, as a startup business entrepreneur or a small business owner you are more concerned about a marketing tool and system that will fetch you high revenue for minimum costs.
10 Content Basics to Include on Your Website
Filling your site with content is an important step for your small business. When you’re creating content, there are some basics that you want to be sure to cover in order to get the most from your site. Here are 10 content basics that are a must for any small business site.
6 Email Marketing Methods Sure to Lose Customers
The rise of email launched an entirely new branch of marketing possibilities that businesses quickly latched onto as a way to lure new customers and keep in touch with current ones.
What’s Your Situational Awareness?
Talk to anyone in the military about tactics, and a topic that comes up very quickly is situational awareness. There are a lot of technical definitions, but in it’s simplest form, situational awareness is about “paying attention to what’s happening around you.”
Use Your Existing Customers as Your Marketing Base
Customer service is important and necessary, of course, but you also must provide a strong incentive to encourage your existing customers to promote your company on a regular basis.
Small Business Marketing Budgets
If you’re a small business, what’s the best way to budget and how much should you spend? If you’re like 67% of small businesses you’re spending just about $2,000 a year on your marketing—which depending on your industry can be too much or too little.
How to Get Your Product into Whole Foods
It surely is the Holy Grail for food immpreneurs: getting your products on the shelves of Whole Foods. Here’s what Errol Schweizer, executive global grocery coordinator, told us about how to get into Whole Foods—and turn your product into a sensation once it hits the shelves.
Forget Mobile First: It’s Bigger Than That
We marketers love buzzwords and phrases. The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means.
Appreciation Marketing; A Strategy Based on Gratitude
Appreciation marketing is based on a simple premise: if your customers know that you appreciate them, they’re more likely to keep coming back to you. It’s often easier to convince an existing customer to stick with you than to keep going out and finding new prospects.
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