It is hard to imagine life before the web. If I have to do anything—make soup, download a Mod in Minecraft for my son or get someone to haul away trash from my garage, the first place I go is Google.
After scanning past the sponsored links (why don’t I trust those?) I scan to see what information is available. If I am hiring a fix-it person, I love a link to Yelp, where I can check out their track record with other customers. (When I researched “carpet cleaning in Mesa,” George from Paradise Carpet Cleaning got my business because of the near-perfect 5 Star Reviews from his customers on Yelp)
If I want to research a professional, I like to dig into LinkedIn profiles or personal websites or blogs. (I was looking up information about a mutual friend here in Phoenix for a writing project, and found out that not only did she provide social media services for business, but that Social Media Stole her Kidney).
If I want to learn something, I usually turn to YouTube. (Tobuscus is one of the reasons my son is planning his first career step to be creating and monetizing his own YouTube channel).
For better or worse, we learn who people are, and what they do, by Google results.
Because you are not the only one who contributes content to the Internet, you cannot always control the story Google tells about you. But you can influence it by making sure that you are adding great content and information to the web.
In order to influence the story Google tells about you, think about the following things:
What could you create that would tell the story about who you really are?
How can people learn about your interests, strengths and talents? Where do you share your particular point of view about life? Of all the things you do in the your life, which do you want to be known for? You could create:
- A video
- A blog post
- A book or ebook
- A Facebook page
- A Tumblr blog with photos
How can you curate a place to tell your story?
The problem with telling your story exclusively on public sites like LinkedIn, Facebook or Yelp is that you don’t have control over how all the threads of your story tie together. This is a great reason to have your own website where you can aggregate different parts of your body of work.
Even if you don’t work for yourself, it is a great idea to reserve the URL of your own name (if it is not available, look for the closest equivalent). Then use this page as a central place to link out to other places where you share content.
(For the parents among you, reserve your kids’ domain names early!) 🙂
How are you sharing your body of work with others?
Once you create things you are proud to share, how are you getting the word out? You can:
- Add a link to your site on your business card
- Add links on the bottom of your email signature
- Share on social media
- Share in a live setting, then encourage people to connect with you on the web
- Start an email newsletter
Where is the best place to start?
Google yourself!
- See what information is available about you.
- Note what is missing.
- Imagine what you would love to find.
- Decide what you need to create to close that gap.
- Break down the steps to creating that piece of content, and add them to your 2014 plans.
We are complex, nuanced, flawed and imperfect human beings. Don’t worry if everything about you on the web is not glowing. Do make sure that you contribute the best, strongest and most powerful part of your story on the web. That is the story I want to read!
This article was originally published by Escape from Cubicle Nation
5 Essentials to Know Before Building a BigCommerce Website
Why Do Customers Leave My Website? Â Part 3
Don’t Let Shutdown Fears Stop Business from Growing