Sales and Marketing
5 Steps for Getting Your Product Into Stores
Compared to department stores, boutiques and small retailers are generally easier to work with, as long as you set the payment terms upfront.
New Pinterest Marketing Tool Can Do Wonders for Your Brand
Trending sites such as Facebook, Twitter, LinkedIn, and Pinterest are the top sources for connecting with and holding onto potential customers. The tricky part, though, is to find marketing tactics that work on each of these unique platforms.
How Much Should You Be Spending on SEO?
Along with the usual decisions regarding an SEO budget, many analysts and experts have been expressing a belief that those budgets are going to need to be increased in 2014. The reason behind this? SEO is becoming more competitive, meaning businesses need to spend more to keep up.
Online Video as the Modern Day Yellow Pages Ad
Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone numbers of virtually every local business.
How B2B Businesses are Using Social Media in 2014
Social media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility and professionalism of the brand. It also offers tremendous potential for networking.
11 Tips to Double Your Twitter Followers
Twitter plays by its own rules. Increasing your Twitter followers does have some distinct benefits for business and brands. Here are three worth mentioning.
Speech Writing Tips: “I Agreed to Speak, Now What?”
Becoming a free public speaker for lead generation is an awesome way to find business! It will really pay off! Below are some speech-writing tips but the best tip I can give you is don’t write a speech. Make a plan for the open and the close, then wing it!
9 Tips for Effective eBooks
Creating ebooks that offer value can help position your business as a thought-leader in your industry. It’s a great way to go in-depth with topics that may be too wide to cover in your blogs and shine a spotlight on your area of expertise.
YouTube Continues to Fight Against Fake Views
YouTube, the biggest video sharing website, is bearing down on an issue that has been plaguing them in the recent years. From average users to big time companies, there is a growing trend of buying ‘fake views’ to inflate popularity of videos.
The Evolution of Marketers
We talk a lot about how marketing has evolved in the face of social media, automation and other macro-trends. What gets lost, though, is how marketers have to adapt so these changes don’t overwhelm them.
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