Sales and Marketing
Targeting Trends to Pay Attention to in 2014
As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.
How to Make the Most Out of That Business Conference, Part 1
Successful management and delivery of an engaging and valuable business conference can be both a gratifying and stressful experience. There are many details to coordinate and inherent challenges to overcome but the experience doesn’t have to drive you crazy!
The Battle Between Search and Social
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
Which Brands Rule Twitter?
A recent Simply Measured study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world’s largest brands are adopting the platform as both a customer service and marketing tool at an increasing rate. Let’s take a look at which companies—big and small—have seen the most success with Twitter, with this infographic from WhoIsHostingThis.com.
Getting into America’s Malls
Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.
New Website? 10 Crucial Things to Ask Yourself First
What do you want to accomplish and what does a visitor to your site want to accomplish? Get clear on this and then design your site to provide them what they need, which in turn leads to your getting what you need.
Is Creativity Bad for Marketing?
As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
What Your Website Says About You
Your website is a massive part of how people judge your business as a whole. If it looks like something that is still stuck in the 90’s-early 00’s (think HTML, primitive flash, gradients!), then that’s a bad sign. But even the most modern, sleek looking sites are nothing without any substance attributed to them.
The Inbound Marketing Circus: Delight and Astound Your Leads
So you’ve brought potential customers to your website…now what? It’s time to turn those leads into customers by astounding and dazzling them with your company’s inbound marketing prowess!
The Biggest Content Marketing Mistake Brands Make Today
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content.
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