Sales and Marketing
I’ll Have a Whole Milk No-Foam Web Site (With Whipped Cream)
Think ahead about what you’ll want so that when you approach your web designer/developer/barista, you’re ready to order. Here’s a handy infographic to help remind you of what’s involved.
How Your Small Business Can Transform a Reluctant Buyer
You can’t always turn a reluctant customer into a buyer. Your product simply isn’t going to be right for everyone. But I think it’s more important to understand the bigger picture and take an “organic” approach to turning the corner and closing the sale with a reluctant buyer, and it all starts with your self image.
How Do You Differentiate Yourself?
Data shows 53% of customer loyalty is a result of their personal experiences in the buying process. This means the value we, sales professionals, create in the buying process is critical to our ability to win.
Color ROI: Color Associations and Logos
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
The Key to Personal Positioning
It’s no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here’s how.
3 Ways to Improve Your Website Conversions
Every day, companies make the mistake of funneling money into increasing web traffic without having a plan in place to convert that traffic. Here are 3 ways you can improve your website conversions.