Sales and Marketing
Should You Be a Content Marketer?
Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all, you’re at least accidentally dabbling in content marketing.
Biscuits and Networking
There are an abundance of articles and studies that support the claims that F2F networking is an important and vital skill for personal and professional success. What interests me is that if this is such a critical knowledge base, why isn’t it taught more formally?
Stop Wasting Your Time on Social Selling?
Recently, someone wrote me saying: “I have absolutely no idea how you have time to spend so long on Twitter/Facebook/LinkedIn, plus write articles for every site imaginable—and respond to all the comments?”
SEO Checks to Tune Your Website: Part 2
In the first part of this two-parter we looked at five key elements to check SEO credibility of your website. This time round we add to what you learned last time and round out the list of the Top 10 Tips for ways to tune your website’s SEO.
Business Advice from Miley Cyrus? What Your Company Can Learn from Celebrities
Image is everything. It’s a maxim that applies everywhere, from our businesses to our personal lives, and certainly to the celebrities we both admire and are annoyed by.
Developing a World-Class Brand
If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going training? It’s not just about customer service and brand awareness. It’s not that everyone knows your brand, it’s what their perception of your brand is.
Top Marketing Fails
Many companies find that their marketing message gets “lost in translation” during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
6 Steps to Win City Contracts
The New York City Department of Education (NYC DoE) is the largest system of public schools in the United States. At any given time, there are literally hundreds of contracts open to the market for potential bids.
3 Places to Find Content Writers
If you’re building a blog, or blogging to support a business, you know that you need content. Lots of content. How do you crank out post after post and still keep your business cranking?
Do You Know Who Your Brand Cheerleaders Are?
Who are the people who say good things about your business or nonprofit organization? Do you know? “Fans” aren’t the same as customers. Further, not all “customers” are equally committed to a brand.
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