Sales and Marketing
How Instagram Can Benefit Your Coffee Shop
Instagram is perhaps the most under-utilized social media platform, especially when it comes to restaurants, cafés and coffee shops. While Facebook and Twitter remain king for social media marketing, Instagram should not be taking a backseat. In fact, it should probably be sitting up front.
Businesses Flock to Facebook Mobile Ads: Should Yours?
One thing is for certain: a lot of businesses are truly bullish about Facebook mobile ads. This blog is meant to help you decide whether yours should be too.
Love Advice is Not Good Marketing Advice
Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples.
What Can We Learn from the Success of Apple Press Events?
When companies launch a new product, and they get it right, they can have customers lining up for miles out of the door to purchase their fancy new “must have” item.
Where to Share Your Viral Content
The key to reaching peak virality through content marketing is having a clear understanding of when and where to push your content, and unfortunately most small businesses fail to do so, wasting money, resources and time.
5 Facts That Prove Mobile Marketing is the Future
Mobile is taking over. Now more than ever, consumers are ditching their desktops and switching to smartphones and tablets to make purchases.
5 Strategic Tips for Paid Content Distribution on Native Social Channels
Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.
How to Most Effectively Market Your Business on Facebook
Facebook is the largest social media network in the world. It has over four times more users than its leading competitor, which is Twitter.
Aligning Your Blog with Business Goals
If you’re not blogging, you’re not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business’s blog is a great way to establish who you are to your customers.
6 Critical Components of Your Marketing Plan
Planning isn’t something many go-getters embrace. It requires putting on the brakes while details get woven together into a failproof strategy.
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