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How Instagram Can Benefit Your Coffee Shop

By: David Goldin

 

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Instagram is perhaps the most under-utilized social media platform, especially when it comes to restaurants, cafés and coffee shops. While Facebook and Twitter remain king for social media marketing, Instagram should not be taking a backseat. In fact, it should probably be sitting up front. 

 
Where Instagram excels, Facebook and Twitter tend to falter. Instagram is completely visually based and doesn’t include all the noise and text you will find on Facebook. Because of its visual nature, Instagram greatly helps businesses such as restaurants and coffee shops and with over 150 million active users, it isn’t going anywhere anytime time soon.
 
Additionally, trends are also showing users are beginning to leave Facebook exclusively for Instagram, increasing the everyday importance the photo sharing site has for your business. As Wayne Gretzky once said, your business should be skating to where the puck is going, not where it is currently.
 
 
Instagram is becoming crucial for small businesses, and we’re here to tell you how to maximize it for your business.
 
Pick the right username: Do not, under any circumstances, pick a username or handle that does not include your business name. Business owners often make the mistake of using their personal names or other titles for the social media accounts, but it should reflect your business name as closely as possible. That way, when users go to search your business they’ll have an easier time finding you.
 
Post pictures of your products: Ever hear the term “Food porn”? Food porn is any instance in which a user posts a picture of a meal or beverage and shares it over Instagram. While it has been known to polarize the social media landscape, food and beverage images can be effective marketing tactics for coffee shops. Consider: you provide beverages such as coffee and espresso and baked goods such as muffins, cookies and bagels. By posting images of your beautiful cups of espresso and tasty baked treats, it gives customers an idea of what you have to offer and will entice them to visit your shop.
 
Link your Instagram to Facebook and Twitter: Just because we’re persuading you to use Instagram more doesn’t mean we want you to abandon other social media platforms all together. The great thing about Instagram is that your account can be linked to your Facebook and Twitter, so anytime you post a photo on Instagram, it will also post on these platforms as well. This will help you attract more followers to your Instagram account.
 
How-to’s: Celebrity chefs have been using social media sites such as YouTube to teach others how to make easy and simple dishes, and this is certainly something you could do with your coffee shop. Millennials are becoming a DIY generation, including making their own lattes and cups of espresso, and you can provide them with a guide on making these types of coffee.
 
Coffee shops and restaurants have a lot to gain by optimizing their Instagram accounts. Remember, your Instagram account is what you put into it, so start posting photos today!
Published: April 3, 2015
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David Goldin

David Goldin is the President & CEO of AmeriMerchant, a leading provider of working capital solutions for businesses including merchant cash advances and business loans.  Founded in 2002, AmeriMerchant has over 120 employees and is headquartered in New York City. David's previous experience includes co-founding an Internet development company and building it from four to fifty people that was eventually sold to a multi-billion dollar publicly traded telecommunications company.  David is also a founding member and President of the North American Merchant Advance Association (NAMAA), a 501c trade association for the merchant cash advance industry.

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