Sales and Marketing
5 Strategic Tips for Paid Content Distribution on Native Social Channels
Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.
How to Most Effectively Market Your Business on Facebook
Facebook is the largest social media network in the world. It has over four times more users than its leading competitor, which is Twitter.
Aligning Your Blog with Business Goals
If you’re not blogging, you’re not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business’s blog is a great way to establish who you are to your customers.
6 Critical Components of Your Marketing Plan
Planning isn’t something many go-getters embrace. It requires putting on the brakes while details get woven together into a failproof strategy.
Why Print Marketing Materials are Still Important in 2015
Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.
Business Cards: What You Need to Know
Business cards offer a first impression of your small business to potential clients and contacts. They are one of the most important marketing tools you can have and their significance cannot be understated.
Google to Businesses: You Have Until April 21st to Get Mobile Friendly
Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year.
8 Ways to Grow Positive Word-of-Mouth About Your Business
Small businesses around the world say that “word of mouth” is the most effective marketing tool out there. A study by Infusionsoft tells us that 62 percent cited it as their best marketing tactic—almost two times as effective as email, which was ranked as number two at 34 percent.
Don’t Commit These 8 Email Subject Line Mistakes
When it comes to running a business, every detail matters. If you think email subject lines are something insignificant, you’re making a huge mistake
Personal Referrals—Keep Them Personal
A personal referral is just that—personal. The only reasonable follow up on a personal referral is personal. The best follow up is a conversation.
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