• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Jul 5, 2022
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

Home / Sales and Marketing / Marketing Innovations / Are You Minding Your Packaging?
Are You Minding Your Packaging?

Are You Minding Your Packaging?

626 Views

Jul 23, 2015 By Drew McLellan

The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters, too. Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors.

Here are two of the world’s best brands and examples of how seriously they take the simple presentation of their product. Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch.

Disney MagicBands Packaging for children

This is how Disney mails out their MagicBands.

Disney MagicBands Packaging inside

Inside the box is your personalized MagicBand—in the color you selected and with your name printed on the inside of the band.

Packaging_3

This is the packaging for the Apple Watch.

Packaging_4

And finally, you get to your new watch.

In every case the anticipation of actually getting to the product (and keep in mind with the Disney MagicBands the bands are simply the access point to getting into Disney) heightens the experience of getting the actual item.

Related Article: The Influence of Product Packaging on the Buying Decision

They don’t have to go to the extra lengths, but they do. Which triggers even more buzz and loyalty for their brand.

So how can you, no matter what you sell, use anticipation and packaging to elevate your brand and create more buzz?

Filed Under: Marketing Innovations Tagged With: Drew McLellan, Package, Packaging

Source: Drew's Marketing Minute

Drew McLellan

Drew McLellan

Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting.  Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.

Related Posts

  • the-influence-of-product-packaging-on-the-buying-decisionSecrets Behind Top 3 Custom Packaging Companies’ Growth
  • Choosing the Best Scented Candle Packaging to Entice Buyers
  • 5 Things To Consider When Choosing Product Packaging For Your Food Business

Primary Sidebar

Random

How Temperature Monitoring Helps Improve the Supply Chain for Healthcare Startups

Jul 5, 2022 By Vikas Agrawal

Communication is Key: Interview With Jason Girdner and Scarlet Mick of TECOBI

Jul 5, 2022 By SmallBizClub

5 Ways PayPal Can Help Your Business Grow

Jul 5, 2022 By Kelly Reed

11 Employee Benefits Millennials and Gen Z Value Most

Jul 4, 2022 By SmallBizClub

freelancers-are-the-new-entrepreneurs-for-services

5 Benefits to Using Freelancers for Your Small Business

Jul 1, 2022 By Lending Tree

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy