Sales and Marketing
Want to Create Memorable Ads? Make ’em Laugh!
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”
Maximizing the Effectiveness of Content Personalization
In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. A well-defined content marketing strategy requires proper structure, deep customer research, and consistency.
“A Shot in the Dark”
When you start thinking about it, there is really very little reason to have to “Take A Shot In The Dark.” Increasingly, we have the ability to be very pinpointed.
Reverse Scorpions
Many are familiar with the story about the scorpion who asked the frog if he could hitch a ride on his back in order to cross the lake.
How Effective is Your Email Marketing?
Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s easy to understand the allure of email marketing.
The Opportunities from Local Listings
Imagine this: You are new in town and eager to explore the popular restaurants that the area has to offer. Where is the first place you turn to find out?
Throw Away Your Value Proposition, It’s Meaningless!
Hold onto your outbursts of, “Dave, you’ve lost it!” Also, recognize that I may be playing a few word games—but with a purpose.
A YouTube Success Story with Jenn Johns
Jenn Johns is a kindergarten teacher by day and YouTube entrepreneur by night. In just 3 years she and her husband, Paul, have turned her love of baking into Cookies Cupcakes and Cardio, a YouTube success story.
Why Define? Persona-Based Content Marketing Personalization
Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.
Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
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