Sales and Marketing
A Practical Guide to B2B Marketing with Attitude
With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her…
Branding Across New Digital Environments
It’s no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the ability to market and position a brand efficiently. In an effort…
Measuring Outcomes Not Activities
We’re proud of the marketing and sales metrics we have in place. I sit in meeting after meeting with people going through endless charts showing their performance across any number of metrics. Too often, however,…
Pinpoint Your Sweet Spot Customers
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers—finding those sweet spot customers and turn them into your best marketing tool. Rather…
Forget Link Building: Time to Embrace the Google Knowledge Vault
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their…
3 Lead Generation Strategies That Work
More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet…
The Evolution of Mobile Advertising
Smartphones haven’t been around forever, even though most of us can’t remember a time we didn’t have one. The same is true for mobile advertising. While mobile advertising and smartphones have been around less than…
6 Tips to Get the Most Out of Your Next Client Meeting
Meeting a new client can be very intimidating. It’s easy to get caught up with everything you want to accomplish or even go off track. It’s kind of like a job interview—you want to show…
How to Get Your Content Published on Influential Websites
Guest publication: it’s the proverbial “Holy Grail” of content marketing. By getting published on influential sites, you raise brand awareness and position yourself as a leading industry expert. Guest publications can, however, be a double-edged…
Does Your Online Community Care?
Does your online community care? One of these three thoughts instantly crossed your mind. It was either: I don’t have an online community Of course, they love me No, they don’t and I forgot the…
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