Sales and Marketing
7 Big Myths of Content Marketing
Myths are woven into our DNA. We have heard about the Loch Ness Monster, the Yeti, dragons and other man made creations and legends that live more within the imagination than reality. But without those…
5 Easy Steps to Customer-Centric Marketing
With each passing year, the number of brands competing to seize the consumers’ attention is growing. And the task has never been harder. As the notion of individuality assumes a more pivotal role, one-size-fits-all marketing…
Don’t Focus on Sales Velocity, Focus on Buying Velocity
We spend a lot of time seeking to increase pipeline velocity, compressing sales cycles, and focusing on sales velocity. We are constantly driven to move faster. Sometimes in moving faster, we pass our customer and…
Creating Posts on Social Media: The Ultimate Guide
When it comes to creating posts on social media, there is no one size fits all solution. Every social network is different, comes with a different set of rules & a different set of expectations….
What Stops Customers from Buying?
No sale is really complete until the product is worn out, and the customer is satisfied. ~L.L. Bean The key to running any business is having customers who want to buy your goods. Convincing a…
How to Supercharge Your Headlines Using These 4 Tips: Part 2
In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has…
What is an Inbound Marketing Campaign?
According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing…
What Your Customers Say About Your Brand Really Matters
If you’ve been lead to believe that social media marketing and other channels are THE way to grow your business or nonprofit, then you’d be incorrect. And, there’s another study to prove it. The Boston…
Engage Customers with an Incentive Program
Have you wondered what you can do to add some spice to your business and get customers excited to come back? Maybe you should consider an incentive program. I recently had a chance to chat…
How Long Until I Know if This Channel Works for Me?
Are you getting the best return on your online marketing spend? Probably not. Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels. Strong statement, I…
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