Now is the time to get into position Businesses are ready to reopen but the cases and deaths from COVID-19 keep rising. Will customers start to come out even when the government says it is okay to do so? While data on that question is not yet available, we know for sure things will be […]
Elvin Web Marketing
Increase Organic Traffic For Your Local Business
Increasing organic traffic is a good investment for virtually any local business Every couple of months my Twitter feed goes crazy. “Google changed their search algorithm again. My rankings have tanked” is the usual Tweet. The only companies that get hurt after an algorithm update are those that tried to game the system and got […]
Does Your Website Still Matter in the Age of Voice Search?
Of course, your website matters. But voice search changes the reasons why A website primed for voice searches will rank higher than those that have not yet been optimized to embrace the of importance of voice search in 2020 and beyond. Why Must a Website Rank for Voice Search? That’s where we’re headed, that’s why. […]
Does Your Website Still Matter in the Age of Voice Search?
Of course, your website matters. But voice search changes the reasons why A website primed for voice searches will rank higher than those that have not yet been optimized to embrace the of importance of voice search in 2020 and beyond. Why Must a Website Rank for Voice Search? That’s where we’re headed, that’s why. […]
You Can Now Set Up a Gift Card or Donation Campaign on Google My Business
Here’s another way to keep your customers engaged during the Covid-19 pandemic. Local businesses can now set up a gift card offer or a donation link right on their Google My Business page. It’s easy to do. Here you go. Go to our GMB portal and click “Posts” on the left side menu. Click COVID-19 […]
Move Your Store Online- Now Is The Time
COVID-19 will forever change the way people shop As a local business person perhaps you have thought about moving your store online. Despite recent headlines brick and mortar stores are still making many times more sales than online marketplaces. According to Commerce Department statistics 90% of consumer sales are still made at a store. But […]
How to Spot Fake Reviews on Google, Yelp, Etc.
Two years ago, a client of ours complained that a Google Local Guide left a 1-star review for her company on Google. While investigating her problem we found that the problem of fake reviews was widespread and wrote an article detailing our findings (read our article on fake reviews by local guides). The problem hasn’t […]
Gaining Google’s Trust is the Best Local SEO Strategy
Without Google’s trust, your best local SEO efforts are for naught. A guy comes to your house, says he can add a room, fix your roof, and install new windows. He gives you an estimate that seems good, very good. Almost too good. In fact you start to wonder if you can trust him. Google […]
Your Local Business Can Survive COVID–19
A few short weeks ago everything was so great. The weather was getting warmer, business was brisk. The stock market was soaring, and customers were flowing through the door. Now – Disaster! The Coronavirus, COVID-19, has completely upended your plans for 2020. No one is leaving the house, never mind visiting your store. The market […]
GMB Spam and Local Business: Fight Back!
GMB spam is on the increase but Google needs your help to combat it. Don’t you hate it? You work your tail off making sure that your company is in the Google 3-pack for your location and your go-to key phrases. Then one day a company you know to be despicable and dishonest shows up […]
