Sales and Marketing
10 Qualities I’d Look for in a Business Partner
Here are 10 qualities I’d look for in a future business partner: Integrity. The whole truth, not just the good news. Actually I want to know the bad news instantly; and the good news can…
4 Tips to Create an About Us Page That Converts
According to Moz, the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show its…
Does Your Business Need Blueprints?
In April 2012, I wrote a post that brought 30 times my normal traffic to my blog. After averaging 200 visitors a day, it felt like a miracle.
4 Internet Marketing Ideas to Boost Your Local Business Sales
Local small businesses often need some marketing tips tailored specifically to their endeavors. As you consider Internet marketing ideas, you need to first have a website that your current and prospective customers can take a look at.
Incumbency is Not a Strategy
When you first onboard a new customer, you immediately enter the honeymoon period. You’re thrilled to be working with them, and they’re thrilled to have your products or services.
4 Essential Elements of Customer Engagement
Every company provides customer service, and good customer service just doesn’t cut it anymore. Your customers expect a lot out of your company. They want an experience, not an uneventful interaction.
How to Remove Google Analytics Referral Spam
Referral spam (also referrer or log spam) is bogus information that can skew analytics data and the reports that come from it. The image below is an example from a low-traffic website where the spikes are easy to see.