Sales and Marketing
How to Send Irresistible Emails That Always Get Opened
I think we all agree that our inboxes could use a good cleaning. If it wasn’t for Gmail’s tabs that organized everything, I would never see half of my emails, let alone open them. Email…
5 Best Tricks to Easy Business Blogging
As business owners, there are always a million things on the to-do list and I know writing your company’s blog often falls to the bottom of that list. But the benefits of producing a regular…
Open Up to Your Customers, Close Sales Faster with Sales Apps
Little by little, small businesses are recognizing the convenience of mobile applications. According to a survey by Clutch.Co, more than 50% of small businesses will provide their customers with mobile apps by 2017. The drive…
Top 4 Ways to Get Signups for Your Text Message List
I keep getting the question from small business owners: How do they get more customers and prospects on their text message list? It’s a great question, and one I’ve answered in the past. A few…
Leverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps…
Do Promotional Products Really Work for Marketing?
Usually dismissed as an old-hat marketing technique, are promotional products making a comeback? In the world of ephemeral digital connections, could it be that a tangible product is actually a great way to promote your…
11 Things to Know Before Hiring a PR Agency
Rewarding relationships involve give and take on both sides. To get the best from your PR freelancer or agency, make sure you have answers to these 11 questions before you pick up the phone to them…
Real-Time Personalized Marketing: Engaging Across Channels
Customers today no longer differentiate between online and offline channels. Many of today’s purchases cross multiple channels and the customer considers them all part of the same brand experience. The new differentiator is providing an…
Why Trade Shows: The Relevance of Face-to-Face Marketing
As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective for your business. Trade shows often seem out of place on…
5 Keys to Handling an Unexpected Social Media Disaster
PR isn’t quite as simple as it used to be. Thanks to the almost farcical activist nature and real time updating of social media networks like Twitter, Facebook, Tumblr and more, now everything is politicized…
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