I think we all agree that our inboxes could use a good cleaning. If it wasn’t for Gmail’s tabs that organized everything, I would never see half of my emails, let alone open them. Email marketing continues to be one of the most effective forms of the craft, but if you want people to see what you’re sending, you need to use the top strategies effectively.
5 Incredible Email Marketing Statistics
While it does have a huge ROI, email marketing is tough as well. Check out these statistics:
- Email opens go up after noon. Most of them are opened between 2pm and 5pm.
- 76% of the total opens occur within the first two days after you send an email.
- Email marketing has an ROI of 4,300 percent!
- The average adult attention span for emails is less than eight seconds!
- 33% of email recipients will open an email based entirely on the subject line.
Ultimately this tells us that, while difficult, email marketing offers a huge return on your efforts. Despite social media, email has still continued to grow and thrive. We must continue to innovate even after all these years. You can reach a targeted and relevant audience much easier using a direct form of communication like this one.
Now for the main event! Check out the infographic below and let us know how it helped you improve your emails in the comments.
Author: Matt Banner is a seasoned blogger and entrepreneur with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog.
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