Sales and Marketing

Customer Stuck? Not Moving Forward?

It’s a common lament among sales people: “I’m trying to close the customer, I can’t get them to move forward! They’re dragging their feet, they just won’t order!” Last week, with several clients, I was doing pipeline…

How Small Business Owners Can Leverage Digital Public Relations for SEO

SEO has changed rapidly over the last few years, and in order for small businesses to increase visibility within search rankings, it has become extremely important to focus on building high quality backlinks from strong…

3 Online Marketing Trends You Need to Know for Success in 2016

It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also…

Email Open Rates: Your Best Marketing Test

No–one needs to tell you that mobile readers now outnumber desktop readers for your message.  A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of…

How to Increase Your Email Open Rate & Brands Who Did It

Most of us probably receive more emails than we can keep track of. In 2014 alone, companies received and sent over 108.7 billion emails every day of the year (woah). That number is projected to grow so that by…

8 Ways to Improve Your Online Content Marketing

It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or…

5 Cost-Effective Ways to Increase Your Brand’s Visibility

Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take…

Time is Not on Your Side in Content Marketing

If Mick Jagger were a marketing expert, he’d sing that “Time is NOT on your side” when it comes to content marketing. In Contently’s new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,…

A Guide to Increasing Your Mobile App Downloads

You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without much hassle. However, you still miss the bus when it comes…

How to Increase Your Mobile Rankings in 2016

Like millions of others, you have probably realized by now that mobile can’t be ignored. More consumers now search on their mobiles than desktops and businesses are starting to realize this. If you ignore their…

Top Articles in This Category

Stay up to date with