A strong social media presence is one of the most effective ways for any business to market to their customers. Over eighty percent of the major corporations in America use social media to improve their consumer base and build relationships with these clients. The ability of social media to affect the success of a business grows stronger every day. If you want to quickly improve your own presence in the world of online interaction, try some of the following techniques.
Automation is essential when you are tasked with the challenges of maintaining social media marketing while also running a business. It can also become repetitive to keep up with your profiles each day, and you may not have the resources to hire personnel for such a small job. Fortunately, automation allows you to perform some of the most important responses on social media, including following users back after they follow your profile, posting to other social media networks, re-posting messages, and even responding to direct messages.
The more you take advantage of automation for social media duties, the more time you have to manage the more important components of your business or even create new material for your social media pages. Every business owner with a hectic schedule and desire to flourish on social media should attempt automation at some point, but remember to be active when you have the time. Don’t simply rely on automation for all tasks as this takes the personal side away from your social media presence. Customers want to connect with brands beyond simple advertising, so “real” posts are necessary as well.
Use Management Software
There are numerous social media management programs available to make the process easier. Most work with the more common social sites and allow for better ease of use. Other tools serve specific functions in the managing of your accounts. The software you choose for your company should be determined by the type of business you run and the goals you have for it. When you settle on a program, make time to learn it from top to bottom. You won’t get full use out of the software by only using it for basic chores such as scheduling posts. You need to stay up-to-date with the features and developments within the software as well as those within the networking sites you use.
Guest posting and content marketing are both great ways to generate buzz about your company online and build a healthy backlink profile. Since guest blogging is sometimes used for low-quality link building, your content might be considered “spammy” if you’re not careful. You can avoid this by following a strict set of guest post guidelines to ensure your content isn’t doing more harm than good.
Understand the Value of Consumer Input
Allowing your followers to interact with your business is one of the most valuable benefits of using social media. Give users opportunities to have input in the direction in which you take your business. Ask for opinions about how you can improve, garner feedback about your performance and even inquire about recommendations they may have for future products or services.
Letting customers become a part of the process helps them feel connected while also helping you create products that you can already expect to be well-received. You can also present contests, host question-and-answer sessions or post content from different followers each week. Making your social media presence as interactive as possible will keep attention on your brand and allow you to reap the rewards of a successful profile.
There is no guaranteed method for being successful online. Some businesses get lucky and take off by chance, others craft a clever marketing strategy to get noticed. The best method to quickly improve your standing is to use every tool available within the aforementioned techniques and maintain consistency with your core consumer base.
Author: Emma Sturgis is a freelance writer living in Boston, MA. Information used in this article on the importance of following a strict set of guest post guidelines was provided by an SEO professional. Questions? Say hi on Twitter @EmmaSturgis2.