One of the most important social media platforms for entrepreneurs is also one of the most overlooked. Yes, I’m talking about LinkedIn. It’s not the first thing that comes to mind when you think about a flashy social media presence, but it’s crucial to your success. After all, 645 million people are on LinkedIn, and […]
Parker Davis
How to Boost Morale and Build Company Culture
What kind of emotional environment are you creating in your office? You might not think about this question daily, but you need to be thinking about it if you want your business to succeed. If your employees are coming into work just waiting to get back home, you need to make some changes. The status […]
5 Ways Small Businesses Can Build Their Online Presence
As a small business, you have to work hard to keep up with your competition. A great space to do this is on social media. Even if you don’t have the same workforce as your competitors, you can dominate online with a little planning ahead. Here are a few ways to help your small business […]
3 TED Talks Every Entrepreneur Needs to Watch
Being an entrepreneur isn’t easy. While you should always be doing industry research and working on the next phase of your hustle, sometimes you just want some inspiration to encourage you and get you in the right frame of mind. Find this inspiration with a TED Talk! By utilizing this excellent resource, you and your […]
Should Your Small Business Hire Recent College Grads?
Most people know how unpredictable the future feels when you’re a new college graduate. 33.4% of the US population has a bachelor’s degree or higher. Many college graduates are starting their careers, entering a job market with a current historic low unemployment rate at 3.7%. The question is if you want your small business to […]
Know How to Leverage Email Segmentation? Here Are 4 Ways
Email is sometimes viewed as a necessary evil in an office environment. While it’s a valuable tool to communicate between team members and clients, most people are not excited to check their inbox. You probably have more than a few spam emails sitting in your inbox right now! The attitude around receiving mail is a […]
The 8 Best Business Podcasts for Entrepreneurs
Unless you live under a rock, you know podcasts are huge right now. 51% of the U.S population has listened to a podcast, and over 60 million households report enjoying podcasts, according to Podcast Insights. Even better, podcast listeners overall are much more active on every social media channel, and they’re more likely to follow […]
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are […]
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are […]
How to Segment Your Email List to Boost Engagement and Sales
All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that […]
