Unless you live under a rock, you know podcasts are huge right now. 51% of the U.S population has listened to a podcast, and over 60 million households report enjoying podcasts, according to Podcast Insights. Even better, podcast listeners overall are much more active on every social media channel, and they’re more likely to follow […]
Parker Davis
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are […]
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are […]
How to Segment Your Email List to Boost Engagement and Sales
All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that […]
How to Build Social Media Influencer Engagement
In days gone by, the only form of “word-of-mouth” marketing took place between people in everyday conversation. Emails and phone calls definitely changed the way we communication, but the biggest game changer has undoubtedly been social media. While starting out as places friends could share about their lives, social media has become a crucial marketing […]
Get Started with Credible Consumer Research Data
The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it will be targeted? The answer to all of these questions comes from crucial market research. Big companies normally invest a […]
3 Bulletproof Processes to Scale Your Business
The founders of any business are under a lot of pressure. They’re responsible for initially getting the business started, crafting the company culture and mission, and making sure it succeeds past the beginning phases. However, there comes a time where founders need to step back and allow growth to happen. Think of your small business […]
How Your Company Can Beat Social Media’s Decline
2018 has been a challenging year for a lot of brands, especially because of social media. Social media consumption is at an all time high, but user satisfaction is dipping dramatically. Recent studies at the University of California show that there’s a correlation between high Facebook usage and negative physical and mental health, as well […]
How to Hire the Right Freelancer for Your Business
So, you’ve decided to hire a freelancer. Smart choice! 77% of hiring managers said utilizing freelancers helped them get more done, according to a report from Upwork. The same reports shows that 84% of hiring managers would have been forced to delay or cancel projects or heavily increase their team’s workloads without freelancers. 57% of […]
How to Show Team Appreciation During the Holidays
The holidays are quickly approaching, and your small business needs to be ready. This is a busy time of year for almost everyone, so celebrating in the office might not be high on your priorities. However, taking time to appreciate your team is crucial; 90% of employees say that recognition positively impacts their engagement, and […]
