Sales and Marketing

Why Does Yelp Rank Higher Than My Website?

If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone. It’s a common sight for today’s local businesses: you search your business name…

Boost Facebook Posts for Pennies and Get More Likes and Shares

Almost everyone now is using Facebook for communication and socializing. Even businesses are using Facebook to keep their businesses visible and recognized online. Social media sites like Facebook are indeed one of the best places…

Can WiFi Turn Around In-Store Marketing for Local Businesses?

Despite the flurry of innovations in digital marketing, local marketing in the brick and mortar environment is still for the most part fairly confined to traditional methods. While digital marketing tracks consumer patterns, records contact…

Customers Only See Part of Their Problem

In today’s complex B2B world, we know our customers struggle to solve their problems, along the way, perhaps searching for solutions to solve their problem. From the Challenger Customer, we know roughly 5.4 people tend to…

How Brand Leaders Can Be Brand Losers

Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis…

How to Celebrate Small Gains in Marketing

Do you see the glass half empty with your marketing efforts? Are you struggling to make gains in marketing your business or nonprofit organization? Standing out and generating buzz, leads, brand recognition, and revenue are…

Local SEO: What is the 3-Pack? Why Does It Matter?

Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers,…

6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI

To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster…

How Much Does SEO Cost, Anyway?

The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer will begin their hunt online. If your…

How Reddit is an Essential Marketing Tool for Businesses

Even after the increasing popularity of various social networks, Reddit has still maintained its edge! Even today, it is known as the front page of the Internet. Most of the stuff you see on 9Gag,…

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