Sales and Marketing
One Simple Strategy Can Boost Facebook Video Shares 1055%
Video is the driving force on Facebook today and this is something every marketer needs to fully appreciate and leverage. I am sure many of you are embracing this fact and using video on Facebook as well…
9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand…
5 Steps to Drive Holiday Sales with Email Marketing
Despite all the glitz and glamour of social media marketing, email marketing remains the best way for companies to advertise themselves. As Agency Analytics points out with several numbers, email marketing offers a far high…
How Important Are Reviews in Local SEO?
The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds. Most consumers look for reviews when researching a product or…
6 Proven Strategies to Grow Your Business with Online Marketing
The internet has brought radical changes to our society in every field you can imagine. From allowing instant worldwide communication to creating new opportunities for entertainment, almost half of the world’s population uses the internet…
How to Leverage the 2-by-2 Rule to Close Your Next Sales Call
Time is money, as the old saying goes. That said, are you and your team making the most effective use of your resources when it comes to prospecting? We’re big proponents of the two-by-two rule…
Let’s Get ASIC: Taking an Audience-First Analytics Approach
What do you picture when we say, “Measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people…
Local SEO for SMEs: Trends for 2018
During the last few years, thousands of companies that have opted for SEO positioning have achieved important success within their respective markets. But how can you achieve a good SEO position? Today there are hundreds…
7 Classic Marketing Tools for New Customer Acquisition
Acquiring new customers is invaluable during the early stages of a business. Even the critically-acclaimed, AARRR framework startup metrics model, which helps raise businesses to heightened success levels, puts acquisition at the beginning of your…
7 Highly Effective Marketing Strategies Necessary for Success
Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating…
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