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Home / Archives for Gemma Moss

Gemma Moss

Gemma Moss

Gemma Moss

Gemma Moss is a professional blogger and writer. She frequently writes content for a variety of niches, including small business.

Why Migrating Business Cloud Solutions to Azure Is Worth It

Jan 5, 2023 By Gemma Moss

is-the-cloud-right-for-your-small-business-

As a business owner, trying to figure out what’s best for your company can be challenging. It’s especially frustrating for new business owners trying to keep their startups afloat in a competitive industry. But, for most companies, cloud computing solutions are one of the only ways to stay relevant in an ever-shifting marketplace. Image: https://pixabay.com/photos/startup-business-people-students-849804/ […]

Filed Under: Technology Tagged With: Cloud Services

Business Management: 3 Optimal Marketing Methods

Oct 25, 2022 By Gemma Moss

Company management can be a significant challenge, especially when pitted against businesses that already have a solid support base. Your competitors will only have to worry about keeping their customers, whereas your business somehow has to convince these users to switch. It’s not an easy path forward for startups, but some entrepreneurs make it more […]

Filed Under: Sales and Marketing Tagged With: Marketing

Flex Pricing: Why One-Size-Fits-All Doesn’t Work in 2022

Jul 26, 2022 By Gemma Moss

a-pricing-problem

When it comes to product pricing, many companies adopt different pricing models based on the demands of the industry. However, for the most part, the one-size-fits-all model still dominates the business landscape, as many companies have difficulty shifting to friendlier pricing models. Image: https://pixabay.com/photos/window-business-office-seminar-770535/ That said, despite the relative popularity of such a pricing model, […]

Filed Under: Sales and Marketing Tagged With: Pricing Strategy

3 Steps You Must Take Before Starting a Business

May 30, 2022 By Gemma Moss

Every business owner aspires to succeed. However, the pursuit of any entrepreneurial venture isn’t the kind of thing where prospects will come once it’s built. A lot of what makes for a successful startup boils down to planning, timing, and the current market. Thus, you must factor in some considerations on whether or not the […]

Filed Under: Startup Tagged With: Entrepreneurship

Consumers Want Personalized Experiences and Products: Here’s How to Do It

May 16, 2022 By Gemma Moss

smile---personalization---customer-service-success

The first thing that comes to mind about memorable brand experiences involves something personal and leaves an impression. And this is why a growing number of businesses are adopting personalization as a part of their core strategy. It’s branding’s most fundamental aspect that no entrepreneurial venture can afford to be without, especially in today’s increasingly […]

Filed Under: Sales and Marketing Tagged With: Personalization

In-Person Meetings Are Back: Master the Art of Event Networking

Mar 3, 2022 By Gemma Moss

business-networking--7-warning-signs-you-re-probably-doing-it-wrong

If you have little to no experience of networking but are set to attend your first industry event in the coming weeks, you may be interested in learning how to master the art of networking sooner rather than later. It can seem like a daunting process, especially if you are socially anxious or struggle with […]

Filed Under: Run and Grow, Sponsored Tagged With: Events, Networking

Building Owners: How to Windproof Your Workplace

Feb 8, 2022 By Gemma Moss

If your workplace is notoriously windy, there are a number of steps you can take to prevent any pesky draughts from making their way indoors. It may sound like an insurmountable task if you are struggling to tell not only how but also where wind is making its way into your office, but by familiarising […]

Filed Under: Operations Tagged With: Building maintenance

5 Ways to Use AI That You Didn’t Know About

Jan 21, 2022 By Gemma Moss

Artificial Intelligence (AI) has been influencing our daily lives, promising more meaningful and positive changes in the future. Technologies that utilize artificial intelligence help improve efficiencies, productivity, and growing various industries moving forward. Image:  https://unsplash.com/photos/qDG7XKJLKbs As AI-driven technologies become more sophisticated, discussions exist about how to uphold confidentiality, privacy, and security to ensure private individuals […]

Filed Under: AI, Technology Tagged With: Artificial Intelligence

Understanding SOX ITGC Compliance

Dec 1, 2021 By Gemma Moss

avoid-penalties-and-fees--how-to-keep-your-business-in-compliance

Photo by Flipsnack SOX focuses on the correctness of financial business practices. Financial activities have many features, including information technology. As such, businesses should also have SOX IT General Controls (ITGC) compliance. ITGC is a list of controls demonstrating that an IT department installs and implements the required measures to be SOX compliant. The controls […]

Filed Under: Technology Tagged With: Compliance

4 Tasks You Should Consider Outsourcing

Nov 4, 2021 By Gemma Moss

Where would we be if it weren’t for other businesses who help us run our business? Outsourcing some tasks is natural – and a far more economical choice than hiring talent across a broad range of disciplines, from the creative to the highly technical.   https://unsplash.com/photos/5QgIuuBxKwM Understandably, companies would prefer to partner with another company […]

Filed Under: Run and Grow Tagged With: Outsourcing

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