Every business owner aspires to succeed. However, the pursuit of any entrepreneurial venture isn’t the kind of thing where prospects will come once it’s built. A lot of what makes for a successful startup boils down to planning, timing, and the current market. Thus, you must factor in some considerations on whether or not the […]
Gemma Moss
Consumers Want Personalized Experiences and Products: Here’s How to Do It
The first thing that comes to mind about memorable brand experiences involves something personal and leaves an impression. And this is why a growing number of businesses are adopting personalization as a part of their core strategy. It’s branding’s most fundamental aspect that no entrepreneurial venture can afford to be without, especially in today’s increasingly […]
In-Person Meetings Are Back: Master the Art of Event Networking
If you have little to no experience of networking but are set to attend your first industry event in the coming weeks, you may be interested in learning how to master the art of networking sooner rather than later. It can seem like a daunting process, especially if you are socially anxious or struggle with […]
Building Owners: How to Windproof Your Workplace
If your workplace is notoriously windy, there are a number of steps you can take to prevent any pesky draughts from making their way indoors. It may sound like an insurmountable task if you are struggling to tell not only how but also where wind is making its way into your office, but by familiarising […]
5 Ways to Use AI That You Didn’t Know About
Image: https://unsplash.com/photos/qDG7XKJLKbs Artificial Intelligence (AI) has been influencing our daily lives, promising more meaningful and positive changes in the future. Technologies that utilize AI help improve efficiencies, productivity, and growing various industries moving forward. As AI-driven technologies become more sophisticated, discussions exist about how to uphold confidentiality, privacy, and security to ensure private individuals and […]
Understanding SOX ITGC Compliance
Photo by Flipsnack SOX focuses on the correctness of financial business practices. Financial activities have many features, including information technology. As such, businesses should also have SOX IT General Controls (ITGC) compliance. ITGC is a list of controls demonstrating that an IT department installs and implements the required measures to be SOX compliant. The controls […]
4 Tasks You Should Consider Outsourcing
https://unsplash.com/photos/5QgIuuBxKwM Where would it be if it weren’t for other businesses who help us run our business? Outsourcing some tasks is natural – and a far more economical choice than hiring talent across a broad range of disciplines, from the creative to the highly technical. Understandably, companies would prefer to partner with another company that […]
How to Be a Successful Entrepreneur
Image Being an entrepreneur is more than just running a business. Aside from focusing on achieving your company’s goals, there are certain characteristics that you need to possess to be a successful entrepreneur. Some businessmen fail because they only keep their eye on the prize and forget other important factors necessary for their organisation’s success. […]
How to Build a Profitable Candle-Making Business
Image A simple hobby such as candle-making can be a lucrative and scalable business in the future. It has great potential because, for one, it is easy to set it up. It does not require a brick-and-mortar shop to sell. Furthermore, it does not need a massive space to hit the ground running – essential […]
Sergey Karshkov: Don’t Ignore The Credible Power of Influencers
With influencers exerting tremendous power over brand perception, forward-thinking companies are investing more and more in this new advertising medium, leveraging trusted third parties to expand market reach and increase profitability. As advertising industry expert Sergey Karshkov – founder of 9 Pandas – will attest, the way people shop has changed forever, with increasing numbers […]
