Sales and Marketing
Content Marketing 101: All You Need to Know to Grow Your Business
It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about…
5 Minute Local SEO Strategies
SEO is often regarded as a mysterious dark art. Constantly evolving it can be confusing if not downright off-putting to your average small business owner. Local SEO has many similarities to traditional SEO, but thanks to the…
Social Media Marketing: DIY vs. Hiring a Social Media Company
Social media marketing has become an essential part of growing a business in today’s technologically adept world. There are so many people on social media these days, it makes a lot of sense to take…
Mobile Advertising Trends: The Rise of Video
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular…
Shrinking Content Budgets Drive the Need for Content Intelligence
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B…
Math Works, Always: How Do We Tilt the Numbers in Our Favor?
In sales and marketing, we at least claim to be very numbers oriented. We have metrics around everything: Click-throughs Bounces Open rates Time spent on a page MQL, SQL, SAL Daily/weekly dials Daily/weekly conversations/meetings Demos…
10 Amazing Benefits of SMS Marketing
SMS marketing is a highly underrated form of marketing that you should be taking advantage of. Read on to learn the benefits of SMS marketing. SMS marketing is a somewhat hidden gem amongst the advertising…
Why You May Want to Re-Think Content Marketing
So you think digital content marketing is an excellent way to reach your audience? Guess what? It may disappoint you. A new study, Content Trends Report 2018 from Buzzsumo, tells us that content marketing is now 50% less effective than…
Making Your Account-Based Marketing Successful: 3 Things to Identify
Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a…
Be Findable
Whether you’ve had a website for a couple decades or a couple weeks – you built it so prospects could learn more about you, customers could communicate with you and potential employees could find you…
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