SMS marketing is a highly underrated form of marketing that you should be taking advantage of. Read on to learn the benefits of SMS marketing.
SMS marketing is a somewhat hidden gem amongst the advertising world. It sounds fancy, perhaps even mysterious.
It’s not mysterious at all, however. It’s a vital part of getting your business’s name out there in the mobile-focused world we live in. In fact, most people use SMS every single day.
SMS (or Short Message Service) is just another word for texting. And texting is just as important to marketing as social media or brochures. The benefits of SMS marketing makes it a great choice for any kind of business looking to reach more of its customers.
Listed below are just 10 of the ways using texting in your marketing strategy can strengthen your business.
What Are The Benefits of SMS Marketing?
You’ll want to work with an SMS marketing firm to conduct the best strategies. Consider these benefits:
Higher Open Rate Than Emails
One of the biggest benefits of SMS marketing is the fact that texts are opened up to 98% of the time when received by your customers. This gives SMS an open rate higher than all other advertising options.
It’s easy for emails to get lost in a spam folder and it’s simple for a customer to throw away a flier they pick up at the mall. But with the prevalence of mobile phones and the popularity of texting, text marketing doesn’t go ignored.
More often than not, your customers will open that text and read its contents.
If you want to find a way to reach your customers more consistently, give SMSing a try.
It doesn’t cost much at all to send a text to a customer. Even when sending to a lot of people, the cost is not a problem. It’s generally much more affordable when you compare it to other marketing options, such as buying a Facebook ad spot.
This makes SMS marketing a great choice for all businesses.
Especially for businesses that are just starting out and are looking for a way to start advertising without spending too much money in one go.
Being able to present your business as mobile-friendly is incredibly important these days. More and more people are using their mobile devices to do things like shopping and browsing. You don’t want to lose out on that kind of exposure.
SMS marketing is a big part of making your business mobile-friendly and can be a strong asset to your mobile marketing strategy.
Reach a Wide Demographic
Because so many people have cell phones and other mobile devices these days, your customer demographic can widen through the benefits of SMS marketing. Instead of focusing on just one marketing strategy that might only reach one section of your demographic, SMS marketing reaches everyone.
As long as they have a mobile device that can receive texts, they get to enjoy the messages you’re sending them. Plus, with more exposure to your customers, the more you become a part of their world.
With that kind of hold comes more purchases of your product or services.
Works With Other Types of Marketing
SMS marketing doesn’t have to simply be a part of advertising all on its own. You can use it alongside all of the other ways you are marketing your business. It can be a quick and easy way for customers to connect to your message.
Use it to get more customers interested in your social media. Maybe offer a discount for anyone wanting to buy through your online website. Want to promote a new product?
Send out an SMS for that.
There’s virtually no wait time when it comes to SMSing. Once you press the send button, you can be certain that your customers will receive your message straight away.
The benefits of SMS marketing really shine here because this kind of advertising requires little prep time. There are no materials to gather or printings to wait for. There are no designs to complete or people to contact.
The only thing you need to do is come up with your message and send it away to your customers. And, because we already know that texts are far more likely opened than emails, you can be certain your customers will see your important news as quickly as possible.
Strengthens Customer Engagement
SMSing doesn’t just give you the option to engage with your customers more. It can also give your customers a way to engage with you.
It lets them feel that your business is more accessible. It makes your business become more a part of their lives instead of being just “that one store I go to sometimes”. Instead, you’re there with them on their mobile phone, prompting them to remember you.
Customers Can Opt-In
It’s always a good idea to give your customers an option. It’s great to send out your mass text messages, giving your customers the latest news on your business ventures. Let your customers decide if they’d like to opt-in and it will let them feel more comfortable with your business as a whole.
Plus, seeing how many customers opt-in to those updates can give you information that you can then use for later marketing strategies.
Customers Can Also Opt-Out
Giving customers the option to decline these messages, however, is perhaps even more important. If you keep sending out your texts, wanting to get an uninterested customer engaged, you could end up losing that customer altogether.
It’s better to give them that option to opt-out of these mobile messages instead of driving them away. They may opt-out, but there are other marketing strategies that you can use for those types of customers instead.
Flexible and Customizable
When it comes benefits of SMS marketing, one of the best is the fact that it is so versatile. You can mix and match text messages to fit with different things to help promote your business.
You can announce a sale, give a temporary discount, reward loyal customers, promote a new product, share news, and more, all from SMS.
It’s a great tool to have for any business, both big and small.
Experience the Many Benefits of SMS Marketing Today
From all of this, you can see for yourself just how great texting can be for your business. It’s perhaps not as trendy as social media, but it does get results. SMS marketing has so many benefits and at little cost to you, there’s no reason not to give it a try.
Especially when the benefits of SMS marketing give your business that extra edge it needs to stand above all of the competitors.
Need help getting started? Check out our business text examples to help spark some inspiration!