Sales and Marketing
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment….
6 Tips for Real-Time Digital Marketing During Special Events
Covid-19 has temporarily changed the way businesses hold special events. But even with online functions, managing and running a special event is a multi-faceted job with lots of moving parts and components. Most special events…
Don’t Stop Marketing: 3 Basics to Market Through Crisis
For many small-medium business and nonprofit professionals, a crisis can zap everything out of you. You can barely manage everyday tasks, let alone manage marketing. But, if you want to recover when a crisis is…
Are You Making These 5 Marketing Mistakes
Have you recently found that your business isn’t reaching its full potential online? Perhaps you are on page 4 of the SERPs when you want to be on page one. Or, you could find that…
Are You Hiding From Your Customers in Plain Sight?
Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent – every business needs to be findable. There’s an expression that says “if Google doesn’t know you…
4 Top Ways to Sell on Instagram
With Instagram, you can find your target audience and sell to them with relative ease. Here’s how. Use Instagram ads The Instagram algorithm is continually changing with major upheavals in the way algorithms sort and…
Five Tips for Retailers in the Pandemic
The future appears to belong to Amazon, Walmart, and all of those other massive cookie-cutter retailers which have survived due to the coronavirus epidemic. Those stores have seen empty shelves while other retailers struggle to…
How to Optimize Your GIFs on GIPHY
Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant…
COVID-19 Has Changed Business Forever… Is Your Marketing Keeping Up?
Friends, I hope you all are staying safe, practicing social distancing, and avoiding the COVID-19 Virus. Here at Betwext, we are lucky. Our team already worked from home… so it’s business as usual (sort of)….
Uncertain About Philanthropy? 6 Reasons Why Your Business Should Give Back
A good number of business owners see philanthropy as something that only big and very successful businesses should engage in. While it is difficult to give when you are struggling financially, smart businesses know that…
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