Thanks to the digital revolution, it’s now easier for anyone to start a business. There’s nothing more fulfilling than becoming your own boss and changing the world through entrepreneurship. Since no one is born an entrepreneur, you, too, can become one. According to Microsoft Inc, many studies have shown that the minimum starting capital for […]
John England
5 Creative Marketing Ideas for Small Business
Getting your brand’s name out there is essential for you to make money. It really is as simple as that. If people don’t know who you are and what you or sell, then chances are business won’t be as good as it could be. Thinking outside the box when it comes to marketing can help […]
Don’t Ignore These 4 Essentials to Make Your New Business Thrive
Running a business is no minor feat. No matter what products or services you’re providing, which field or industry you specialise in, or what demographic you’re targeting, it’s bound to be a challenge. Source: Pexels Even when you’re offering a relatively niche product or service, there are going to be plenty of competitors out there […]
How to Define Your Target Market: A Step-by-Step Guide
For businesses of all kinds, the key to success is identifying the target market. The target market of a brand refers to the specific group of consumers business owners want to reach with their marketing message. This group consists of people who are most likely to buy a company’s products. In general, people in this group share […]
