Running a business is no minor feat. No matter what products or services you’re providing, which field or industry you specialise in, or what demographic you’re targeting, it’s bound to be a challenge. Source: Pexels Even when you’re offering a relatively niche product or service, there are going to be plenty of competitors out there […]
John England
How to Define Your Target Market: A Step-by-Step Guide
For businesses of all kinds, the key to success is identifying the target market. The target market of a brand refers to the specific group of consumers business owners want to reach with their marketing message. This group consists of people who are most likely to buy a company’s products. In general, people in this group share […]
