In this post we are going to take a look at different eCommerce conversion funnels and how you can optimize each stage. What are the stages of the eCommerce conversion funnel? Here are the different stages of an eCommerce funnel, leading to the purchase at the bottom stage. Upper funnel users are beginning to research […]
George Mathew
5 ways to increase sales with product videos
Let’s take a close look at how to use product videos to help us generate sales and how to use these for marketing: Show the product in action with a video People watch the video to understand how a product functions. When you’re marketing a new product as a startup this is extremely important and […]
How to Create a Great Email Newsletter
Almost everyone has an email newsletter today. The truth is most people on these newsletters don’t read them. An interesting email newsletter helps propel the growth of the list. Here are seven tips to create newsletters people actually want to read. This will supercharge your email marketing efforts. Use plenty of whitespace Want to drive […]
Use PPC Ads for Clever Marketing During COVID
During COVID, many businesses have either lost clients or customers are struggling financially. There is a solution. COVID has also turned the tide in our favor by making paid ads cheaper. Consider giving away what you can for free or include discounts. Paid ads have never been cheaper Right now the trend is that paid […]
How to market your business with Pinterest
If you’re reading this post, you probably want to explore the potential that Pinterest has for your business. Trust me Pinterest and small business marketing go hand in hand. It’s a pretty good platform to strengthen the brand positioning. Pinterest pins are 100 times more shareable than an average tweet. The half-life of a Pinterest […]
4 Ways to Generate Leads with Content Marketing
With Covid-19 decimating both supply and demand small businesses are continually finding it difficult to stay alive in these times of crisis. Content marketing however, is a great way to generate leads and sales at a budget. You can either engage in content marketing on your own or outsource it to someone. Even then, content […]
4 Top Ways to Sell on Instagram
With Instagram, you can find your target audience and sell to them with relative ease. Here’s how. Use Instagram ads The Instagram algorithm is continually changing with major upheavals in the way algorithms sort and display content. Instagram ads are one way to find your way. Just be sure that you use an online logo […]
4 Simple Ways to Be Successful on Instagram
Instagram is one of those social media channels, where organic reach is still alive. In fact, Planable’s research says that Instagram has one of the highest engagements compared to all other channels. Instagram gives you approximately 10 times as much engagement as Facebook. However, great organic reach means zilch if you’re not primed to take […]
7 Essential Tips For Increasing Your Social Media Engagement
Anybody can get a social media account and start a Facebook or Instagram page. That part is easy. Merely having a presence on social media channels however isn’t enough. It isn’t going to get you sales. Having an engaging presence is what gets you sales. Increasing social media engagement is more than posting content or […]
How to Grow Your Business with SEO in 2020
SEO is changing. Unless you’ve been living under a rock, you already know that. The focus is now not on traditional factors that once used to move the needle for rankings but other complementary factors that play a big role. The goal is to present your business as an authority. That takes more than the […]
