If you have recently launched your first venture or you are in the process of getting ready to launch, the chances are that you are well in the throes of business planning. Many people choose to print a generic business plan template off the Internet only to fill it in and file it away in […]
Jeremy Bowler
10 Steps to Develop a Winning Content Strategy
CEO of Marketing Insider Group, Michael Brenner, believes that ‘Content marketing represents the gap between what brands produce and what consumers actually want.’ Source: pexels In the past, marketing felt a lot like talking about your brand, as opposed to focusing directly on customer needs. Content marketing focuses on building trust and relationships and gaining […]
How to Fully Embrace the Remote Working Revolution
Remote working has become increasingly popular in recent years, but it’s really come into the fore within the last few months. With many businesses unable to operate due to the COVID-19 pandemic, companies were forced to ask their staff to work from home. Fortunately, technological advancements meant that the vast majority of organizations were able […]
Are You Making These 5 Marketing Mistakes
Have you recently found that your business isn’t reaching its full potential online? Perhaps you are on page 4 of the SERPs when you want to be on page one. Or, you could find that there’s a high bounce rate on your website. If that’s the case, you could be making some crucial marketing errors. […]
4 Essential Shipping Tips for Small Businesses
With any business, there is a range of costs in the general day to day running. One of the highest costs for your business can often be shipping. You can expect these figures to double and more when it isn’t managed well. Each of your customers is now used to the speed and delivery of […]
Making the Best of a Bad Situation: Covid-19
COVID-19 has brought negativity into virtually every aspect of our lives, not least in business. As an entrepreneur, the threat to the very future of your company cannot be ignored. Despite the fact that the immediate sales opportunities are limited, it’s still possible to turn this situation into a productive one. Pixabay CC0 License In […]
5 Best Ways to Reduce Expenses Using Tech
It makes sense that a lot of businesses want to make their operations cheaper, especially in times like these. Many people are struggling to make ends meet, and ensuring that you can make as much as possible from your company will always mean reducing its costs. To help you out with this, this post will […]
Feeling Hemmed In? Avoid These Home Office Obstacles
It’s a dream for many. Working at home is something that everybody is somewhat envious of. But it’s not until they actually do it that they realize just how many obstacles there are. For anybody running a small business, it can be a necessity to work from home. And if you are in the process […]
Your PPC Strategy Should Look Like This In 2020
All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]
Fall Back in Love with Working Remotely
Many people may envy you because you don’t work in the same 9-5 office every day. But if you’ve been working from home, working freelance, or remotely for a long time, then the novelty may have worn off. There was a time when you loved hanging around in coffee shops and working. The idea of […]
