Sales and Marketing
4 Unique Marketing Ideas to Get Your Small Business Noticed
The world we live in is hyper saturated by the media—so how can your marketing stand out? Everywhere we go, in any direction we turn, we’re confronted by images begging for our attention. From social…
The 3 Biggest Small Business Adaptations After Covid
These days, going digital isn’t a choice, even for brick and mortar businesses. You may have known this was going to happen, even before the coronavirus. But most small business owners didn’t think the day…
How to Market your Business with Pinterest
If you’re reading this post, you probably want to explore the potential that Pinterest has for your business. Trust me Pinterest and small business marketing go hand in hand. It’s a pretty good platform to…
5 Essential Steps to Rebrand Your Small Business Successfully
Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions…
3 Terrible Reasons to Avoid Google Smart Bidding (and 8 Great Reasons to Use It)
Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to…
10 Steps to Develop a Winning Content Strategy
CEO of Marketing Insider Group, Michael Brenner, believes that ‘Content marketing represents the gap between what brands produce and what consumers actually want.’ Source: pexels In the past, marketing felt a lot like talking about…
6 Crucial Branding Tips For Startup Businesses
One of the essential components when it comes to planning a startup business is branding. Branding your company helps to create ideals that your business should stand for. It helps to create focus, and with…
5 Creative Marketing Ideas for Small Business
Getting your brand’s name out there is essential for you to make money. It really is as simple as that. If people don’t know who you are and what you or sell, then chances are…
5 Ways to Improve Customer Loyalty
Loyal customers enable predictable revenue, stick with a business through hard times, and ensure that a company stands the test of time. Overall, customers are becoming more loyal to the brands they love. However, only…
Building Awareness with LinkedIn
LinkedIn is a fantastic way to grow your audience and become a resource for your customers. As a social media platform, LinkedIn caters to businesses and content that is specific for industry leaders. That being…
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