Sales and Marketing
“I’m Selling As Hard As I Can, Why Aren’t You Buying?”
The universal lament of sales people is, “Why aren’t my customers buying? I’m busting my ass selling to them?” We make dozens of prospecting calls, send hundreds of emails. We find customers with some level…
How to Analyze Lost Sales
Losing a sale never feels good, but it’s a natural, recurring event in any salesperson’s job. That said, if you’re losing sales consistently, you need to take action. Lost sales analysis (sometimes called by different…
A Fintech Guide to Social Learning
With the coronavirus pandemic, every single person across the globe is being asked to stay home — luckily, we live in a digital age where mentorship and learning can occur online. Not to be confused with Wikipedia’s definition of…
5 of the Best Unconventional Marketing Ideas
Are you bored with standard marketing practices and looking for a new way to inform people about your business? Is your business simply a little too different to fit into the ‘normal’ marketing standards? Photo…
How to Build a Blog and Drive Traffic to Your Site
Almost every business with an online presence should have a blog. A blog is one of the best ways to drive organic traffic to your website for very little expenditure and initial outlay. Utilizing your…
Local Business Guide to Boosted Instagram Posts
The Current State of Local Advertising A friend of mine flagged this to me: They were receiving ads on Instagram from local businesses from across the United States. We’re talking about someone who lives in North…
4 Unique Marketing Ideas to Get Your Small Business Noticed
The world we live in is hyper saturated by the media—so how can your marketing stand out? Everywhere we go, in any direction we turn, we’re confronted by images begging for our attention. From social…
The 3 Biggest Small Business Adaptations After Covid
These days, going digital isn’t a choice, even for brick and mortar businesses. You may have known this was going to happen, even before the coronavirus. But most small business owners didn’t think the day…
How to Market your Business with Pinterest
If you’re reading this post, you probably want to explore the potential that Pinterest has for your business. Trust me Pinterest and small business marketing go hand in hand. It’s a pretty good platform to…
5 Essential Steps to Rebrand Your Small Business Successfully
Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions…
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