Ever miss the good old days when your business success hinged on the fine art of the cold call? No? Didn’t think so. Disruptive and annoying outbound marketing strategies have been largely superseded by the newer, shinier tools in the inbound marketing toolbox. These updated strategies resonate and engage with consumers in a way that […]
Anand Srinivasan
Session Replay Vs Heatmaps: Which Is Better?
Web analytics plays a key role in the life of any online business. Nowadays, there are plenty of options available to keep you up-to-date on your website. These can be data visualization tools, built-in measurements, or even manual big data analysis. With these, you can always be aware of the current performance of your website […]
How to Pack More Value Into your Product or Service
In a market economy, there are any number of buyers and sellers of similar products. In order to beat out competition, most businesses will offer steep discounts. But this isn’t sustainable for many businesses. Fortunately, there are more commercially viable ways to attract customers without saddling the books with debt. Conventional mass advertising has reached […]
Create Video Magic on Your Publishing Site
Introduction Videos are a valuable asset for any publishing business. And the rapid user acceptance suggests that this is the right time to capitalize on this trend. But is it really meant for all businesses? And how effective are they on different websites? Given that there are various ways to present videos, how do you […]
How to Use Social Media For Your Marketing Campaign
The presence of social media in marketing is no longer a surprising phenomenon nowadays. This is no wonder since Facebook, Instagram or Twitter and all social media platforms are a real goldmine from a marketing standpoint since you can reach a huge number of people at a relatively affordable price. It is not in vain […]
5 Effective Techniques to Write Better Meeting Notes
It’s a little after 3pm and you’ve come straight from a lunch meeting to your 4th meeting of the day. You’re trying to pay attention and take notes, but focus is a little hard to come by as the day nears a close. How can you remain focused and take notes effectively? 5 Easy Techniques […]
7 Tips to Maximize Marketing Automation For Small Businesses
Business automation tools are quickly growing in popularity. From automated testing software, to accounting and bookkeeping automation,the computerized handling of repetitive tasks has transformed the way businesses operate on a daily basis. It comes as no surprise that marketing – arguably one of the most time-consuming and repetitive parts of running a business – has […]
How to Establish an Effective Guest Posting Campaign
You know your niche and you’ve got plenty to say. But here’s the question: how do you boost your reach – i.e., get your work out in front of as many interested eyeballs as possible? While a solid social media marketing plan and good organic reach are definitely helpful, they do take time when it […]
How to Develop a Successful Free Trial Marketing Strategy
When it comes to marketing strategies, no sales approach is more effective than the ever-popular “free trials”. Commonly mistaken for other widespread tactics like the freemium business model, free trials are a marketing ploy that works particularly well in the SaaS industry. This is especially true in sectors such as cybersecurity, automated data mining, marketing […]
6 Tips for Developing an Excellent Sales Culture
Every business sells something, and no matter your product or service, companies over a certain size will likely have a dedicated sales team whose function is to finalize deals, either by reaching new customers or increasing revenue from existing ones. Whether your sales tactics focus on a single avenue of trade or you’re operating a […]
