The digital age has meant many different things to many different groups of people, and the same is no less true for businesses. Modern companies can, and therefore must, augment their business models with state of the art tech in order to stay competitive or to gain a competitive edge. However, this also introduces new […]
Devin Caldwell
5 Tech Solutions To Boost Small Business Success
Technology innovations have affected the ways in which businesses of all sizes succeed, especially small businesses which need the same tasks accomplished as corporations, but with a much smaller budget and workforce. Most of these tech solutions are affordable for startups and some are even free, making them effective tools to boost the success of […]
3 Sure Ways to Improve Your Sales Figures
Any business is a collection of many moving parts all working separately to achieve a common goal. As such, it can be tricky to get everything and everyone working at maximum efficiency. Increasing your profit margin entails improving your net revenue by increasing your sales figures, and that can seem like an impossible task. However, […]
5 Ways to Create the Perfect SEO Strategy
Marketing and digital strategies for your business can take a lot of time and effort and, in some cases, some expertise on topics like SEO. An SEO plan can be one of the most important strategies you can use to increase engagement and visibility online. Although SEO, or Search Engine Optimization, can be overwhelming if […]
How To Thrive During The Challenges of 2021
2020 was quite a year for the business world. With the COVID-19 pandemic, there were challenges for many small businesses that were unimaginable for many people in 2019. As businesses prepare for 2021, they need to be ready for the new challenges and the high uncertainty that will continue even as the public health crisis […]
6 Inexpensive Marketing Tools for New Businesses
Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers is one of the trickiest issues for start-up companies. The future of advertising is online, so you should start there. […]
5 Best HR Tips For Small Businesses
Working in HR is much more complex than simply being the go-to for employee questions and complaints. An HR team is in charge of day-to-day functions of the office, from handling new hires all the way to weighing in on important company decisions. If you work in HR and are having trouble managing all of […]
4 Easy Ways to Target Your Audience
Unfortunately, there’s no effective “one size fits all” approach to market any product or service. Every brand has its own needs, and advertising content is always a custom job. The mistake that far too many marketing professionals make is to not define a clear target audience. Some try to be all things to all people, […]
7 Ways to Use Apps to Run & Grow Your Business
Being able to manage your business without being tied down to a desktop computer in your office is just one of the many benefits of using smartphone apps. These seven ways to use apps to manage your small business can help you run your business from anywhere with internet access. 1. Project Management and Organization […]
7 Tips for Keeping Your Business Secure
No matter what kind of business you operate, you probably have legal documents, records, customer information, cash and other items that you need to keep secure. These seven tips can help you keep your business safe. Secure Your Smartphone Smartphones have provided business owners with the tools to conduct business from almost anywhere in the […]
