• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • May 31, 2023
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

taxbandits banner
Home / Sales and Marketing / LinkedIn Conversation Ads: Engage Your Audience More Personally
LinkedIn Conversation Ads: Engage Your Audience More Personally

LinkedIn Conversation Ads: Engage Your Audience More Personally

1455 Views

Jul 10, 2020 By SEER Interactive

What Are Conversation Ads?

LinkedIn recently launched Conversation Ads as a public beta, a messaged-based ad format that allows users to choose their own path and interact with ads in a more authentic way.

Conversation ads build onto existing Message Ads, featuring multiple, customized calls-to-action in real time, meaning the user must be active on LinkedIn and is likely ready to engage with these ads. The calls-to-action and pre-populated message responses are curated by the advertiser through a message decision tree you create.

Screen Shot 2020 06 18 at 10.26.44 PM

Credit: LinkedIn

Benefits of Utilizing Conversation Ads

Keep Users More Engaged

Conversation ads allow you to create a number of call-to-action buttons so users can access the type of content and offers they would like to see. Allowing users the ability to choose the content they want to consume will likely result in increased engagement.

Drives Higher Quality Leads

With conversation ads, you’re able to ask users qualifying questions to capture leads easily. By allowing users to interact with your ad through automated responses and CTAs that feel personal, you’ve turned your ads from one-sided messages into two-sided conversations, ultimately improving overall engagement and the quality of leads coming through.

Pair these with LinkedIn Lead Gen Forms to help turn your conversations into conversions.

Further Understand Your Audience’s Intent

Conversation ads provide you detailed click reporting that allows you to see how many people clicked on your content, each offer, and how engaged they are in the conversation. These insights will help you better understand the intent of your audience.

How To Get Started

Assets Needed

  • CTA Buttons – 25 characters
  • Message Text – 500 characters
  • Max CTA Buttons Per Message – 5 buttons
  • Banner Image (Desktop Only) – 300x250px (jpg or png)

Choose A Campaign Objective

  • Website Visits (Consideration): at least 2 CTAs driving to a webpage
  • Lead Generation (Conversion): at least 2 CTAs with a Lead Gen Form

Request Sender Approval

You must request sender approval from a first-degree connection. Once completed, the sender will appear in Campaign Manager where you can choose them as a sender option.

For more information on how to get started with conversation ads, in addition to some tips and best practices, visit LinkedIn’s Conversation Ads Resources.

New to LinkedIn? Learn about the other available ad types on the platform and which ones are best for your business.

Filed Under: Sales and Marketing, Social Media Tagged With: LinkedIn

Source: SEER

SEER Interactive

SEER Interactive

SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.

Related Posts

  • 3-ways-to-grow-your-business-with-linkedinLinkedIn Networking Strategies From the Experts
  • Social Selling: How to Use LinkedIn for Lead Generation
  • Which LinkedIn Ads Are Best For Your Business?

Primary Sidebar

Random

15 Reasons No One Cares About Your Small Business Right Now

May 31, 2023 By Jeremy Bowler

4 Things to Keep In Mind When Choosing Your Next Vehicle

May 30, 2023 By Becky Wilson

How to Compare Guaranteed Investment Certificates

May 30, 2023 By Paul Williams Short

Why Is It Important To Tell A Story In Your Marketing?

May 26, 2023 By Dan Alvin

The Power of Collaboration: Why It’s Essential for Small Businesses

May 25, 2023 By SmallBizClub

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy