Sales and Marketing
The 3 Essential Elements of a Lead Generation LinkedIn Profile
LinkedIn is the de facto site for professionals. How you portray yourself in your LinkedIn profile will have far-reaching implications in your ability to leverage the site for new business opportunities. Visitors to your page must get a clear picture of what you do, what you have done, and what steps to take to engage with you.
How to Get More Likes On Your Facebook Page
You need to be “liked” to get past first base at that job interview. Being left off the list is a lonely place. On the social web that has been transformed into every “brand” wanting to be liked. These likes are now marketing benefits.
5 DIY Tactics to Boost Your SEO
Like all startup entrepreneurs, you too surely have high hopes to scale your business up the ladder with SEO. The better your SEO (Search Engine Optimization) rank, the bigger your business can grow. However, it is not easy when you are a startup entrepreneur. Here are some do-it-yourself steps.
How to Avoid the Unsubscribe Trap
Your email channel is your cheapest channel to communicate with customers. When used correctly, it will be your most efficient communication channel. So how do you avoid the spam trap?
Why Your Business Blog Should Be a Group Effort
A certain amount of care must be invested into making the blog a success, or it will stagnate and eventually die off. Oftentimes the blogging effort becomes halfhearted, especially if the position responsible for blogging has a high turnover rate—for example, social media interns typically only stay on board for a semester at a time—or if the person in charge of blogging burns out.
5 Steps to the Mother Lode
That next telephone call or email could be the mother lode of opportunities. Of course, if the mother lode is to fall into your lap, it won’t come by happenstance, but through a concerted effort.
Moving Your Prospects to the Next Step
For most organizations, a sale is a multi-step, complicated process. So keep that in mind as you create your calls to action. You’ll have a lot more success getting people to take one baby step at a time. Just give them the steps.
5 Ways to Brand Like the Fortune 500s
Branding can be daunting at the best of times. For small- to medium-size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you’re anything like me, you’re constantly educating yourself on ways to fine-tune your brand.
The 10 Commandments of Twitter
What are some fundamental principles that you should embrace if you want Twitter to work for you? Twitter’s sometimes chaotic nature does make managing the torrent of tweets seem like herding cats.
2 Steps to Produce Leads from Your Online Marketing
Let’s stop here and discuss the purpose of advertising and marketing your small business, which is: to produce leads. Leads are phone calls and emails from potential customers. Your job is to turn some of these incoming leads into customers.
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