Nick Serba

Nick Serba has enjoyed a successful career spanning 30 years in Sales, Sales Training, Sales Leadership Training, and Sales Management.  Some of his experiences include working as a General Manager with New York Life, operating numerous entrepreneurial businesses, and, for the last 20 years, serving as a Regional Vice President for LegalShield.


Sales Tips: Feel, Felt, Found

What do you do when someone gives you an objection? What do you do when they have some particular objection to your product, or your service, or even the entire appointment? The “feel, felt, found” formula gives you a way to handle that objection.

Focused Sales Presentations

One of the basic tenets of sales you should keep in mind is that people don’t want what something is, they want what it does. As the famous example goes, nobody wants a quarter-inch drill; what they want is a quarter-inch hole. People want what your product or service does, not what it is.

Talking About Features, Advantages, and Benefits

So many people get caught up in talking, especially salespeople, about features. Someone comes into your store, or on the telephone, or across the desk, and you are so focused on what your product does that you don’t talk about the benefits they are going to get from it. So remember to talk about the features and the advantages of those features, and the benefits that your customer is going to receive.

We All Sell

Whether you consider yourself as being in sales, we all are; we sell our ideas, concepts, beliefs, and products. A sale is based on finding out what somebody wants or needs, and showing them how to get it. Selling requires helping.

Your Focus

The difference between people who make good choices and people who make wrong choices is their focus. We all face obstacles in what we do, but people who keep their purpose in mind and know where they are going will make easier, better choices.


A lot of people go through life worrying about where they’ve been, where they are, and where they’re going. But worrying doesn’t accomplish anything. If you are worrying about something, first consider whether you can do anything about it.

Sales Objections

People can cite hundreds of reasons to not buy something. But ultimately, those reasons all boil down to 4 objections that you might run into at any step in the sales process. If you know your product or service, you can prepare for these objections and have an answer for your prospects.

What Do I Want

To get anywhere, you have to know where you are going. You have to begin with a destination in mind. In business, you have to know what it is that you want—where do you want your business to be in a week, a month, or a year?

Unforeseen Circumstances

How you handle changes and unforeseen circumstances is a critical factor in the success of your business. When you set out to tackle a project, do you put conditions on your efforts, or do you decide to do whatever it takes, for as long as it takes?

Comfortable Sales Environment

To get someone to buy, they must be comfortable with their decision. If someone answers your presentation with an objection, do you know how to turn that objection into a reason to buy? Many times, that can be the exact reason somebody needs in order to make a positive decision.