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Home / Archives for Will Adams

Will Adams

Will Adams

Will Adams

As the Marketing Director at Tarkenton Companies, Will serves the needs of small business owners and entrepreneurs through several subsidiaries. These various channels offer everything from educational, consulting, and coaching services to software. Will loves what he does. He learns about his customers’ problems and finds ways to solve them. He listens to customers, brings new products and services to market, develops and manages strategic partner relationships, establishes sales and distribution channels, and manages revenue producing initiatives. Connect with him on Google +

What is an effective way of motivating employees to understand that they are not cost effective until they generate 5 times their pay?

Sep 26, 2014 By Will Adams

While it is important for workers to experience transparency in their company and understand where the company is and where they need to be, you also do not want to attempt to motivate employees, especially sales team employees, through fear of losing their job if they don’t make more sales.

Filed Under: Human Resources

I have a storefront selling both retail and private label herbal supplements. I am considering direct sales, where do I start?

Aug 7, 2014 By Will Adams

Network marketing, or MLM, is now a large and mature industry with numerous offerings. Though consumer products (household items, skin care, etc.) are marketed differently than business products, certain basic marketing techniques or principles apply to essentially all MLMs.

Filed Under: Marketing

Simply Efficient: 6 Ways to Avoid Organizational Complexity

Feb 28, 2014 By Will Adams

As your small business grows, it’s not always easy to keep your processes simplified. The more mature an organization becomes, the more things accumulate and get in the way of performance.

Filed Under: Open Culture Tagged With: Complexity, Efficiency, Policies, Productivity, Simplicity, Will Adams

Where can I get gift cards with magnetic strips to offer to my customers?

Jan 9, 2014 By Will Adams

We do not know if you already utilize a merchant services company or what point-of-sale (POS) system you use for your sales process, however many merchant services companies will provide custom gift card products for their small business customers at a nominal cost.

Filed Under: Marketing

Which types of marketing attract the most clients?

Nov 25, 2013 By Will Adams

The most effective form of advertising is word of mouth. Word of mouth or referrals cost no money, typically result in a new customer for the business and normally generate a very high response rate. It is unfortunate that other forms of advertising do not work the same way.

Filed Under: Marketing

Is there possibly a good source that is relatively inexpensive, possibly free that leads to customers who would be interested in my product?

Oct 3, 2013 By Will Adams

Sales associates have different strengths. Some do better cold calling, some do better setting up appointments over the phone and some do fine with either. The key is to determine which method is most effective for you.

 

Filed Under: Sales

Right Person, Right Place, Right Time

Sep 20, 2013 By Will Adams

Finding and keeping the right people is critical to your business’s success and ability to grow. To do so, you must have the ability to effectively recruit, hire, train, and develop talent, as well as assess, coach, and retain skilled employees.

Filed Under: Human Resources Tagged With: Business Training, Employees, Feedback, Hiring, Managing Employees, Mentors, Performance Reviews, Planning, Will Adams

Personalize Your Branding Strategy

Aug 19, 2013 By Will Adams

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.

Filed Under: Marketing Your New Business Tagged With: Blogging, Branding, Business Name, Competitors, Differentiation, Personalization, Product Development, Social Media, Video, Website, Will Adams

10 Steps to Accountability

Aug 9, 2013 By Will Adams

Early in my career, my boss gave me what he called “The 10 Commandments” to personal and team success. It was a laminated, front-and-back, wallet-size card with 10 statements on each side. One side was titled “10 Steps to Accountability” and the other side was “10 Steps to Right Person, Right Place, and Right Time.”

Filed Under: Strategic Planning Tagged With: Accountability, Feedback, Leadership, Managing Employees, Planning, Will Adams

6 Tips to Get Customers to Come Back Again

Aug 1, 2013 By Will Adams

Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability.

Filed Under: Relationships Tagged With: Customer Loyalty, Marketing, Marketing Strategy, Relationships, Will Adams

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