Sales and Marketing
5 Tips to Increase Landing Page Conversion Rates
Increasing your landing page conversion rate requires some creativity and consistency with your original calls to action. The ideal landing page incorporates an attractive visual to draw in the user, with clearly presented value points that encourage a simple form submission.
Why Face-to-Face Networking Works Best
Because of my passion for networking—doing it, talking about it, teaching it, coaching it—I have lots of opportunities to chat with various people about how they view this important professional skill and how they go about growing their networks.
VIDEO: What is Pay-Per-Click Advertising?
A quick description of what Pay Per Click is, how it relates to traditional advertising, and why it matters to your small business.
Belief and Confidence: Critical for Sales Success
To be successful as sales professionals we have to believe in ourselves. We have to have confidence in working with our customers, in our abilities to bring value to and influence our customers.
How Graphic Designers Are Missing the Boat on Branding
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos “branding.”
Traveling to Conventions and Conferences: Smart Travel Tips
Traveling for work purposes like traveling to conventions and conferences can be quite a hassle, especially when you have to travel without advance notice. Last minute plans of traveling can make you forget essential items in a hurry or can even make you reach the airport late.
Facebook Offers: What Small Businesses Need to Know
Looking for a way to reach more prospects and bring more customers into your store? Facebook’s ‘Offers’ platform might be an advertising solution you need. Brands with at least 400 likes can promote deals, coupons, and discounts to their target markets.
This Is Why We Blog
With many ways to grow your small business, blogging might be low on your list of marketing initiatives. However, a well-executed blog can nicely complement your greater organizational objectives. Here are 4 reasons why a blog can help your business attract and engage a loyal consumer following.
The 4 Best Ways to Maintain a Business Partnership
Starting a business all on your own can prove to be one of the more difficult occupation paths to take on. Thankfully, new entrepreneurs will find that the more people they add to their team from investors to employees and partners, the easier it is to run a business.
Use Non-Aggressive Upselling to Gain and Keep Customers
Upselling is the art of helping a customer understand that they can’t live without something they didn’t know they wanted. It’s about awakening the sleeping giant of desire with a non-aggressive, gentle nudge instead of an obnoxious air-horn.
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