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VIDEO: What is Pay-Per-Click Advertising?

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A quick description of what Pay Per Click is, how it relates to traditional advertising, and why it matters to your small business.
 
This video was originally published by Diagramified
Published: August 21, 2013
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Marcus Schaller

Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has  developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.

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