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Home / Archives for Marcus Schaller

Marcus Schaller

Marcus Schaller

Marcus Schaller

Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has  developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.

Is Your Content Marketing Voice Fake?

Dec 13, 2013 By Marcus Schaller

Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?

Filed Under: Marketing Plans Tagged With: Content Marketing, Marcus Schaller, Marketing, Purpose

Reach Your Perfect Customer on Facebook

Oct 31, 2013 By Marcus Schaller

Want to reach customers based on location, age, interests and other demographics? Then Facebook’s advertising service may be just the right fit.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Diagramified, Facebook, Marcus Schaller, Online Strategy

How Positive Thinking Can Ruin Your Marketing

Oct 23, 2013 By Marcus Schaller

Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you’ll get what you really want.

Filed Under: Marketing Plans Tagged With: Diagramified, Marcus Schaller, Marketing

How Much Your Free WordPress Website Will Really Cost You

Oct 16, 2013 By Marcus Schaller

There are basically two options for building a WordPress website for your business. You could go with self hosting through WordPress.org for about $60 a year, or use WordPress.com for free. But before you jump at the free option, ask yourself: is it really free?

Filed Under: Online Marketing Tagged With: Diagramified, Marcus Schaller, Saving Money, Website

How to Get the Hard-to-Get Clients, Part 3

Oct 9, 2013 By Marcus Schaller

Now that you have something worth their attention, how do you make contact? By phone? By mail? Before you decide, it helps to first understand how effort and resistance determine which contact methods work best and why.

Filed Under: Pricing Strategy Tagged With: Customer Acquisition, Diagramified, Marcus Schaller, Networking, Video

How to Get the Hard-to-Get Clients, Part 2

Oct 2, 2013 By Marcus Schaller

Now that you have a better understanding of your prospect’s goals and challenges, the next step is introducing yourself in a way that gets their attention and opens the door to a conversation.

Filed Under: Pricing Strategy Tagged With: Customer Acquisition, Diagramified, Marcus Schaller, Networking, Relationships

How to Get the Hard-to-Get Clients, Part 1

Sep 25, 2013 By Marcus Schaller

In How to Avoid the Low Price Trap we talked about focusing on the tops of the trees, the hard to get clients with the best paying projects. But how do you build that ladder to reach them?

Filed Under: Pricing Strategy Tagged With: Customer Acquisition, Diagramified, Marcus Schaller, Pricing Strategy

VIDEO: 80/20: Why Focusing on the 20 Isn’t Enough

Sep 18, 2013 By Marcus Schaller

We know that 80% of results come from just 20% of effort. The problem is that even though the 80/20 principle helps us be more productive at one thing, we forget to plan what to do with that extra 80% of energy.

Filed Under: Personal Readiness Tagged With: Diagramified, Establishing Priorities, Marcus Schaller, Time Management

VIDEO: Get Unstuck

Sep 11, 2013 By Marcus Schaller

What you need is a better way of planning a complex project. A way that’s not overwhelming, helping you stay committed to reaching your goal. Here’s a simple 4 step process to help you take control of any project, no matter how overwhelming, and start making immediate progress towards completing it.

Filed Under: Creating a Plan Tagged With: Diagramified, Establishing Priorities, Marcus Schaller, Personal Outlook, Setting Goals, Solving Problems

How to Avoid the Low Price Trap

Sep 5, 2013 By Marcus Schaller

Why are there so many talented freelancers willing to work for minimum wage?Because most of them are competing for the same low budget projects using the same entry level advertising.

Filed Under: Pricing Strategy Tagged With: Competitors, Diagramified, Marcus Schaller, Pricing Strategy

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