Marcus Schaller

Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has  developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.


Is Your Content Marketing Voice Fake?

Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?

Reach Your Perfect Customer on Facebook

Want to reach customers based on location, age, interests and other demographics? Then Facebook’s advertising service may be just the right fit.

How Positive Thinking Can Ruin Your Marketing

Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you’ll get what you really want.

How Much Your Free WordPress Website Will Really Cost You

There are basically two options for building a WordPress website for your business. You could go with self hosting through for about $60 a year, or use for free. But before you jump at the free option, ask yourself: is it really free?

How to Get the Hard-to-Get Clients, Part 3

Now that you have something worth their attention, how do you make contact? By phone? By mail? Before you decide, it helps to first understand how effort and resistance determine which contact methods work best and why.

How to Get the Hard-to-Get Clients, Part 2

Now that you have a better understanding of your prospect’s goals and challenges, the next step is introducing yourself in a way that gets their attention and opens the door to a conversation.

How to Get the Hard-to-Get Clients, Part 1

In How to Avoid the Low Price Trap we talked about focusing on the tops of the trees, the hard to get clients with the best paying projects. But how do you build that ladder to reach them?

VIDEO: 80/20: Why Focusing on the 20 Isn’t Enough

We know that 80% of results come from just 20% of effort. The problem is that even though the 80/20 principle helps us be more productive at one thing, we forget to plan what to do with that extra 80% of energy.

VIDEO: Get Unstuck

What you need is a better way of planning a complex project. A way that’s not overwhelming, helping you stay committed to reaching your goal. Here’s a simple 4 step process to help you take control of any project, no matter how overwhelming, and start making immediate progress towards completing it.

How to Avoid the Low Price Trap

Why are there so many talented freelancers willing to work for minimum wage?Because most of them are competing for the same low budget projects using the same entry level advertising.