Sales and Marketing
Rethinking Prospecting
What if instead of searching for people who want to buy our products and services, we decided to search for people with problems? Not just any problem, but the problems we solve?
How to Market Your Content on Google Plus
Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle. What is now the second largest social network should no longer be seen as an afterthought.
Ancient Marketing Techniques Can Yield Results
Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.
Turn a Toxic Business Relationship into Your Advocate
Every business has a “Joyce,” that customer that is never satisfied. I have learned that my company is only as good as the customer service provided and communication skills engaged. But what shocked me the most is that my Joyce, who is a business owner herself and who was my most toxic customer, ended up being my biggest advocate.
What Small Businesses Need to Know About SEO vs. PPC Budgeting
As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow for responsible budget planning and more effective results.
How to Win with Compliance Branding
At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.
How to Use the Holidays to Check in with Your Customers
Are you thinking that September sounds a little early to be bringing out the mistletoe, and that you don’t want to be part of the crowd advertising winter specials before Halloween even rolls around?
Don’t Make the Wrong Partnership: Assume Nothing
But how do you know whether someone is going to be a good partner or not? It’s not enough to go by someone’s prestige—there are plenty of examples of prominent figures who turned out to be bad partners.
How to Combine Social Media with Email Marketing
Email marketing can be an effective tool in reaching your customers. What most people don’t understand is the difference between social media marketing and email marketing. They are quite different and both rely on a different method of reaching people.
4 Tips for Writing a Strong Case Study
Case Studies are the marketing version of Aesop’s Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do you create a good case study?
Top Articles in This Category
Stay up to date with
