Sales and Marketing
“Is There Anyone Else We Should Be Talking To?”
Sometimes we become so task focused, we lose site of the bigger picture and what we could be doing. And we forget something critical, we forget to ask, “Is there anyone else we should be talking to?”
Sharing is Caring: 6 Ways to Get Readers to Share Your Blog Posts
Most of you understand the importance of the company blog in your inbound marketing toolbox. You’ve prepared an editorial calendar, and routinely post content to your blog. Then you wait. And wait.
The Secret of Selling Need Not Be a Secret
I’ve often said that, at it’s very essence, selling was about finding out what people wanted, and simply helping them to get it. When you see selling in that light, it’s so much easier and more fulfilling.
10 Quick Ideas for Producing Video Content
Video has become such a popular online medium, and while many site owners recognize the value, sometimes getting started with content ideas is the hardest part. If you have absolutely no idea what type of video content to create, below are some quick ideas to get started shooting video fast.
The 4 C’s of Social Media
The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections. If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.
7 Blogging Mistakes for Small Businesses
Blogging and content sharing have become integral parts of how small businesses operate and grow. Sure, a small biz blog might be pretty low on your priority list, but they’re an excellent way to engage communities and expand reach to target markets well beyond the grasps of traditional advertising and marketing.
Busted! 8 SEO Myths Exposed
Optimizing for search engines is a process where it takes a short time to realize the importance but a huge investment of time to master. This field has undergone constant changes since it began at the turn of the millennium…
A $300 Informercial Marketing Lesson for Free!
For the first time ever, I bought a product being sold on an infomercial. Yep. You can pick up a lot of good marketing ideas just from watching infomercials. You can pick up even more when you decide to actually order something.
Company Apparel: Looking Official vs. Looking Promotional
Every employee should be proud to sport the company logo and colors. However, there is such thing as going overboard with advertising in thread. Company custom clothing should be a lot like the webpage: attractive, but subtle and welcoming to potential customers.
Rethinking Prospecting
What if instead of searching for people who want to buy our products and services, we decided to search for people with problems? Not just any problem, but the problems we solve?
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