Sales and Marketing
How Not to Advertise
To get the most out of your advertising, you need to make a clear call to action for your potential customers, and give them a sense of urgency. However, many businesses get it wrong.
Using Mobile Marketing to Promote Your Small Business
There’s no doubt that mobile marketing is one of the easiest and best ways to gain customers for your small business. People who carry smartphones and use tablets hardly ever put them down!
Setting Bold List-Building Goals (and 3 Lessons Learned Along the Way)
There are different types of motivators that work for different people. For some, just an inner knowing that they want to achieve something is necessary for them to take action and make it happen. For others, no matter how good their intentions are, if they aren’t being held accountable by an outside force, they’ll continue to avoid doing it.
Sharing is Caring: 6 Ways to Get Readers to Share Your Blog Posts
Most of you understand the importance of the company blog in your inbound marketing toolbox. You’ve prepared an editorial calendar, and routinely post content to your blog. Then you wait. And wait.
“Is There Anyone Else We Should Be Talking To?”
Sometimes we become so task focused, we lose site of the bigger picture and what we could be doing. And we forget something critical, we forget to ask, “Is there anyone else we should be talking to?”
The Secret of Selling Need Not Be a Secret
I’ve often said that, at it’s very essence, selling was about finding out what people wanted, and simply helping them to get it. When you see selling in that light, it’s so much easier and more fulfilling.
10 Quick Ideas for Producing Video Content
Video has become such a popular online medium, and while many site owners recognize the value, sometimes getting started with content ideas is the hardest part. If you have absolutely no idea what type of video content to create, below are some quick ideas to get started shooting video fast.
The 4 C’s of Social Media
The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections. If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.
7 Blogging Mistakes for Small Businesses
Blogging and content sharing have become integral parts of how small businesses operate and grow. Sure, a small biz blog might be pretty low on your priority list, but they’re an excellent way to engage communities and expand reach to target markets well beyond the grasps of traditional advertising and marketing.
Busted! 8 SEO Myths Exposed
Optimizing for search engines is a process where it takes a short time to realize the importance but a huge investment of time to master. This field has undergone constant changes since it began at the turn of the millennium…
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