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Smaller B2B Companies Outdo Larger Ones on Content Marketing

By: Elaine Fogel

 

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Here’s a switch. Smaller businesses—those with 10-99 employees—are outdoing large companies with over 1,000 employees on content marketing strategy. Almost half of smaller businesses (48%) have a documented content strategy, compared with 41% of large organizations, according to a newly released study from the Content Marketing Institute and MarketingProfs.

 
And, get this…
 
Small companies are more likely than large companies to have someone who oversees content marketing strategy (78% vs. 58%)! Now, that surprised me. You’d think the larger companies could better afford to hire someone or outsource content marketing.
 
Now, guess which tactic the majority of respondents chose as the most effective tactic? The old-fashioned in-person event! Not much technology involved in meeting face-to-face, is there?
 
Which content marketing tactics are working best for your business?
 
B2B Content Marketing Infographic
 
This article was originally published by Elaine Fogel
Published: October 11, 2013
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