- Overhaul your website.
If your website is going to serve as the landing page of the ads that you’ll post on other sites, it only makes sense that you optimize it. You need to make it engaging enough to retain the customers’ attention but it’s equally important that you make available stuff that they can benefit from and look forward to.
You can begin by creating informative articles, white papers, and guides which they can download. You can also upload instructional videos or use infographics to explain more complicated subjects. In addition, you can start a community where your leads can interact with each other.
- Invest in lead-cultivating programs.
A huge part of CPL has to do with getting in touch with your leads, so it’s important that you devise a way of reaching out to them. It’s highly likely that customers are willing to entertain communication through the means they supplied in the form. So whether it’s an e-mail address, a phone number, or a mailing address, get in touch with them. You can base the kind of correspondence you’ll make on the activity they did on your website. For instance, if they’re interested with guides you can refer to them similar content pieces that they might be interested in.
- Analyze your marketing techniques.
You should also measure how your marketing techniques are performing so that you’ll know which of them you need to strengthen and which are the ones that are liked best by your leads. Say, your instructional videos generate you considerable traffic and leads. It might imply that you can have more successful transactions by putting this kind of material in the frontline.
- Establish an outreach timeframe.
In a lead generation study conducted by IBM Cognos, they found out that replying to leads within 24 hours after they registered ups the chances of them making a repeated interaction. Instead of taking a long while to get in touch with leads, shorten their waiting period. You can also opt to set up a three-touch process where you’re supposed to communicate with them thrice within one month.
- Provide active calls-to-action.
It’s customary for affiliate marketers to communicate with leads via e-mail but the real test of your lead generation attempts is if your e-mail will make the readers carry out a task you wish them to do. As such, make your calls-to-action active and inviting. Make sure that your offer is clear and concise, using active urgent language to be able to capture your reader.
- Monitor your click-through rates.
Another thing you need to make sure is that your e-mails are being read. To make sure that your leads will read your message, compose a compelling and personalized letter for each one. You also have to monitor how much response you are getting from all the e-mails you sent. Track the clicks generated from e-mails and if they’ve been opened by the leads. E-mails with engaging subjects and message have high chances of being read. On the other hand, if you have a high percentage of ignored e-mails, you should rethink your marketing spiels and draft a more gripping one.