Sales and Marketing

a jewelry store display

How COVID-19 Has Impacted the Jewelry Industry & How Businesses Can Adapt 

COVID-19 has had a significant impact on the jewelry industry. The pandemic has caused a sharp drop in demand for luxury goods, especially those from China. This has forced some businesses to close their doors…

a retail clothing store owner

An Essential Guide to Making Your Retail Business More Productive

Running a retail business can be highly challenging, especially if you are not prepared for the many obstacles that come your way. To be as productive as possible, it is essential to have a plan…

a woman taking a selfie with her clothing purchases

This Is How to Make Your Business #Hashtagable

Today’s customer base is different than they were 20-30 years ago. But business owners know this right? They’ve talked about this right? Then why do we still see so many small businesses owners running their…

4-online-tools-every-startup-must-start-with

What Are The Best SEO Audit Tools To Embed On A Website?

Want to generate more revenue from your website? What is the perfect marketing strategy that will pitch your SEO services? And what are the ways to collect the list of potential customers? Are these crazy…

How to Pack More Value Into your Product or Service

In a market economy, there are any number of buyers and sellers of similar products. In order to beat out competition, most businesses will offer steep discounts. But this isn’t sustainable for many businesses. Fortunately,…

setting-up-a-social-employee-marketing-strategy

4 Killing Social Media Trends to Watch Out For In 2022

Image source: Freepik No doubt, digital marketing keeps changing at lightning speed especially when it comes to search engine optimization and social media. It seems like monthly there are emerging new social platforms, new digital…

a mobile application

Here’s What Your Small Business Should Know About the Salesforce Mobile App

“Earn customers for life” – this is General Motors Chairman and CEO Mary Barra’s mantra for business success. Businesses and organizations must come up with a winning formula to manage and keep company and customer…

using social media for publicity

How To Utilize Social Media To Optimize Publicity For Your Business

Photo by Brands&People on Unsplash Social media marketing enjoys a plethora of advice articles, businesses, and forums, and there’s a good reason for this immense popularity. Not only is it highly effective, there is also…

Create Video Magic on Your Publishing Site

Introduction Videos are a valuable asset for any publishing business. And the rapid user acceptance suggests that this is the right time to capitalize on this trend. But is it really meant for all businesses?…

browsing the internet

6 Easy Ways to Boost Your Brand in 2022

In the digital world we live in, it’s essential for businesses of all sizes to have a strong online presence. Now, more than ever, potential customers are going to be researching products and services online,…

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