Having a correctly branded business is essential for reaching your customers, helping your profits and bolstering your marketplace resilience. It’s possible that your branding needs improvement, however. Here are some ways to determine whether that’s the case. 1. Ask the Audience for Feedback How your target audience feels about your business could determine how often […]
Eleanor Hecks
6 Exciting Employee Thank You Gifts
Thanking your employees for their hard work is an excellent way to make them feel appreciated and boost morale. No matter if you’re shopping for the holiday season or want to thank employees for their help in making your company surpass its profit predictions for the quarter, here are six ideas they’re sure to love. […]
6 Common Pain Points of Brand Recognition for Businesses
Finding ways to get your name in front of consumers in a crowded marketplace isn’t easy. Building brand recognition takes time and consistent effort. Many small business owners find they take two steps forward only to lose traction when a new competitor opens or people move in and out of the area. According to Invespcro, […]
4 Ways to Best Support Curbside Operations
To keep customers and employees safe during the pandemic, a massive number of businesses started to offer curbside services. These operations — in the form of curbside service at restaurants and pickup at grocery stores — allow customers to shop from home, then pick up the goods they’ve ordered from a business without having to […]
How to Design a High Converting Price List on Your Website
People today expect transparency from brands. Adding a price list to your website can help consumers make the final decision to go ahead and give your product or service a try. You’ll disqualify some people, but this will save you time and effort. Consumers are also reluctant to share personal data without having a ballpark […]
The 7 Secrets to Employee Retention
Finding highly qualified employees and training them to your standards takes time and money. The last thing you want is to hire the perfect person, only to have them leave shortly after. Your staff is a vital part of your company’s success. Keeping the right ones often means the difference between success and failure. According […]
How to Incorporate Data Visualization on Your Website
Infographics help take complex data and make it more easily digestible. Whether you want to share statistics or you need to explain complicated concepts to your users, data visualization is a must for your business website. Start by thinking about the results you want from visualization. Once you know the purpose behind adding elements to […]
How Your B2B Business Can Appeal to Multiple Industries
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task. Forrester reports the B2B e-commerce sector alone will reach $1.8 trillion by 2023 and make up about 17% of total […]
Avoid These 6 Money Wasters in Your Tech Business
Even the best entrepreneurs make money mistakes. Some of these errors are minor and easily corrected. However, some spending mistakes can cause significant harm to a business’s bottom line and make it much harder to get work done. A lack of capital can sink any tech business. Even one with a strong customer base, an […]
