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Home / Archives for Eleanor Hecks

Eleanor Hecks

Eleanor Hecks

Eleanor Hecks

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

How Your B2B Business Can Appeal to Multiple Industries

Jan 8, 2021 By Eleanor Hecks

Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task. Forrester reports the B2B e-commerce sector alone will reach $1.8 trillion by 2023 and make up about 17% of total […]

Filed Under: Advertising and Lead Generation Tagged With: B2B

Avoid These 6 Money Wasters in Your Tech Business

Dec 29, 2020 By Eleanor Hecks

Even the best entrepreneurs make money mistakes. Some of these errors are minor and easily corrected. However, some spending mistakes can cause significant harm to a business’s bottom line and make it much harder to get work done. A lack of capital can sink any tech business. Even one with a strong customer base, an […]

Filed Under: Technology Tagged With: Expenses

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