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Home / Archives for Eleanor Hecks

Eleanor Hecks

Eleanor Hecks

Eleanor Hecks

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

6 Evergreen Content Ideas to Inspire Your Editorial Calendar

Jun 30, 2022 By Eleanor Hecks

Your editorial calendar likely encompasses various holidays and special sales events for your business. However, you should also look to evergreen content to ensure people find your posts and website year round. Evergreen content is relevant month after month and year after year. Backlinko conducted an evergreen content study where they looked at 3.6 billion […]

Filed Under: Sales and Marketing Tagged With: Content Effectiveness

What All Managers Need to Know About Employee Retention

Jun 22, 2022 By Eleanor Hecks

7-insane-employee-perks-at-tech-companies

Do you dread the process of finding a replacement to fill an open position? You likely do both because of the cost involved, the uncertainty about work ethic from the person you’re hiring and the lost time where you must train a new person to do the work. Retaining the employees you have is much […]

Filed Under: Leadership Tagged With: employee retention

7 Ways to Improve Your Fleet Management Workflow

May 16, 2022 By Eleanor Hecks

The efficiency of your work fleet can make a difference in how many vehicles you have and ongoing costs associated with sending technicians out on jobs. Improving your fleet’s management workflow isn’t difficult but does require some attention to detail and study of your current systems. From fleet service management to ensuring your vehicles comply […]

Filed Under: Run and Grow Tagged With: Fleet

7 Team-Building Ideas for Remote Workers

May 6, 2022 By Eleanor Hecks

If you’ve embraced the many advantages of running a remote team, you probably realize team building can be a challenge. Those who choose to work remotely often enjoy the solitude and prefer to not be bothered with meetings. However, the freelancer or work-from-home life can also be quite lonely at times. When everyone works together […]

Filed Under: Leadership Tagged With: Remote Work, Team

How to Increase Your Gift Card Sales Right Now

Apr 12, 2022 By Eleanor Hecks

-reasons-to-offer-gift-cards-this-holiday-season

You’re likely to benefit from offering gift cards no matter what type of business you have or how small it may be. It’s a great way to boost your revenue since the market is projected to reach $2.7 trillion by 2027. Furthermore, shoppers also feel inclined to visit a store if they receive a gift […]

Filed Under: Sales and Marketing Tagged With: Gift Cards

Retail Trends You Won’t Want to Overlook in Q2

Apr 4, 2022 By Eleanor Hecks

3-reasons-why-a-people-counting-service-will-help-your-small-retail-business

The pandemic drove retail sales in 2020 and 2021, particularly in essential items and online shopping. The economy continues to shift and change as the world moves into 2022 and figuring out how to move forward with a new kind of normal involving world tensions, a faltering economy, rising interest rates and other concerns. Economic […]

Filed Under: Run and Grow Tagged With: Retail, Trends

The Ultimate Guide to Effective B2B Case Studies

Mar 24, 2022 By Eleanor Hecks

You’ve likely visited sites where the company shared some case studies with visitors. There are several ways you can utilize business-to-business (B2B) case studies to improve conversion rates and earn the trust of potential clients. Online B2B sales are around $6.6 trillion a year. Businesses see the need for a digital presence, so if you […]

Filed Under: Run and Grow Tagged With: B2B

5 Reasons It’s a Great Time to Invest in EDI Software

Mar 15, 2022 By Eleanor Hecks

Now is the time to implement EDI (electronic data interchange) in your business, as it helps organizations to continue their growth. Numerous companies are interested in EDI software as they’ve seen how much value it adds to their operations from its strategic benefits. EDI has been shown to raise business value by decreasing costs and […]

Filed Under: Software, Technology Tagged With: Data

The Top 6 Video Marketing Trends in 2022

Feb 24, 2022 By Eleanor Hecks

a-5-step-beginners-guide-to-video-marketing

How many videos do you think a consumer sees in a day? People open social media and stream some reels, they might check out a feed from their favorite newscaster, and they watch a YouTube video or two to learn new things throughout the day. It’s probably no surprise that video marketing trends follow popular […]

Filed Under: Sales and Marketing Tagged With: Video

The Ultimate Security Checklist for Small-Business Owners

Feb 9, 2022 By Eleanor Hecks

the-power-of-a-good-checklist

Small businesses are vulnerable to various security threats, whether physical or online. Many companies experience at least one type of instance — including break-ins, fraudulent payments, or data breaches. All these risks should be a significant concern for small-business owners everywhere since they can have disastrous effects on your company and its employees. Take the […]

Filed Under: Security, Technology Tagged With: security checklist

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