Eleanor Hecks

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

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6 Evergreen Content Ideas to Inspire Your Editorial Calendar

Your editorial calendar likely encompasses various holidays and special sales events for your business. However, you should also look to evergreen content to ensure people find your posts and website year round. Evergreen content is…

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What All Managers Need to Know About Employee Retention

Do you dread the process of finding a replacement to fill an open position? You likely do both because of the cost involved, the uncertainty about work ethic from the person you’re hiring and the…

7 Ways to Improve Your Fleet Management Workflow

The efficiency of your work fleet can make a difference in how many vehicles you have and ongoing costs associated with sending technicians out on jobs. Improving your fleet’s management workflow isn’t difficult but does…

7 Team-Building Ideas for Remote Workers

If you’ve embraced the many advantages of running a remote team, you probably realize team building can be a challenge. Those who choose to work remotely often enjoy the solitude and prefer to not be…

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How to Increase Your Gift Card Sales Right Now

You’re likely to benefit from offering gift cards no matter what type of business you have or how small it may be. It’s a great way to boost your revenue since the market is projected…

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Retail Trends You Won’t Want to Overlook in Q2

The pandemic drove retail sales in 2020 and 2021, particularly in essential items and online shopping. The economy continues to shift and change as the world moves into 2022 and figuring out how to move…

The Ultimate Guide to Effective B2B Case Studies

You’ve likely visited sites where the company shared some case studies with visitors. There are several ways you can utilize business-to-business (B2B) case studies to improve conversion rates and earn the trust of potential clients….

5 Reasons It’s a Great Time to Invest in EDI Software

Now is the time to implement EDI (electronic data interchange) in your business, as it helps organizations to continue their growth. Numerous companies are interested in EDI software as they’ve seen how much value it…

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The Top 6 Video Marketing Trends in 2022

How many videos do you think a consumer sees in a day? People open social media and stream some reels, they might check out a feed from their favorite newscaster, and they watch a YouTube…

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The Ultimate Security Checklist for Small-Business Owners

Small businesses are vulnerable to various security threats, whether physical or online. Many companies experience at least one type of instance — including break-ins, fraudulent payments, or data breaches. All these risks should be a…