Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task. Forrester reports the B2B e-commerce sector alone will reach $1.8 trillion by 2023 and make up about 17% of total […]
Eleanor Hecks
Avoid These 6 Money Wasters in Your Tech Business
Even the best entrepreneurs make money mistakes. Some of these errors are minor and easily corrected. However, some spending mistakes can cause significant harm to a business’s bottom line and make it much harder to get work done. A lack of capital can sink any tech business. Even one with a strong customer base, an […]
