Your editorial calendar likely encompasses various holidays and special sales events for your business. However, you should also look to evergreen content to ensure people find your posts and website year round. Evergreen content is relevant month after month and year after year. Backlinko conducted an evergreen content study where they looked at 3.6 billion […]
Eleanor Hecks
What All Managers Need to Know About Employee Retention
Do you dread the process of finding a replacement to fill an open position? You likely do both because of the cost involved, the uncertainty about work ethic from the person you’re hiring and the lost time where you must train a new person to do the work. Retaining the employees you have is much […]
7 Ways to Improve Your Fleet Management Workflow
The efficiency of your work fleet can make a difference in how many vehicles you have and ongoing costs associated with sending technicians out on jobs. Improving your fleet’s management workflow isn’t difficult but does require some attention to detail and study of your current systems. From fleet service management to ensuring your vehicles comply […]
7 Team-Building Ideas for Remote Workers
If you’ve embraced the many advantages of running a remote team, you probably realize team building can be a challenge. Those who choose to work remotely often enjoy the solitude and prefer to not be bothered with meetings. However, the freelancer or work-from-home life can also be quite lonely at times. When everyone works together […]
How to Increase Your Gift Card Sales Right Now
You’re likely to benefit from offering gift cards no matter what type of business you have or how small it may be. It’s a great way to boost your revenue since the market is projected to reach $2.7 trillion by 2027. Furthermore, shoppers also feel inclined to visit a store if they receive a gift […]
Retail Trends You Won’t Want to Overlook in Q2
The pandemic drove retail sales in 2020 and 2021, particularly in essential items and online shopping. The economy continues to shift and change as the world moves into 2022 and figuring out how to move forward with a new kind of normal involving world tensions, a faltering economy, rising interest rates and other concerns. Economic […]
The Ultimate Guide to Effective B2B Case Studies
You’ve likely visited sites where the company shared some case studies with visitors. There are several ways you can utilize business-to-business (B2B) case studies to improve conversion rates and earn the trust of potential clients. Online B2B sales are around $6.6 trillion a year. Businesses see the need for a digital presence, so if you […]
5 Reasons It’s a Great Time to Invest in EDI Software
Now is the time to implement EDI (electronic data interchange) in your business, as it helps organizations to continue their growth. Numerous companies are interested in EDI software as they’ve seen how much value it adds to their operations from its strategic benefits. EDI has been shown to raise business value by decreasing costs and […]
The Top 6 Video Marketing Trends in 2022
How many videos do you think a consumer sees in a day? People open social media and stream some reels, they might check out a feed from their favorite newscaster, and they watch a YouTube video or two to learn new things throughout the day. It’s probably no surprise that video marketing trends follow popular […]
The Ultimate Security Checklist for Small-Business Owners
Small businesses are vulnerable to various security threats, whether physical or online. Many companies experience at least one type of instance — including break-ins, fraudulent payments, or data breaches. All these risks should be a significant concern for small-business owners everywhere since they can have disastrous effects on your company and its employees. Take the […]
