Can you believe I am even saying that phrase? “Average” influencer. The concept of a social media influencer has been around since 2009 with the influx of bloggers and YouTube. The term “Influencer Phenomenon” was actually coined that year. However, the idea of influencing C2B purchasing has been around since 1760. Google “Josiah Westwood” if […]
How to Assume an “In-Demand” Mindset for Your Brand
Several years ago, it was trending in the marketing community that “busy” wasn’t a good brand. Entrepreneurs were being chastised for leading conversations and showcasing in their branding about the hectic pace of their lives and businesses. They were told over and over that “busy” isn’t an attractive brand. And it isn’t. But if we […]