Email marketing is a people business. It’s all about making connections and nurturing them to create long-lasting relationships that bear fruit for both the customer and your brand. In this way, it is not unlike other forms of marketing. However, email marketing stands alone in its absolute reliance on trust. After all, email is notably […]
Efrat Vulfsons
Can You Truly Trust Market Research?
Market research is considered a necessary expense and an investment in the success of a business. Since market research cost is often high, companies expect a significant return on this investment. There are many marketing success instances, but also numerous failures when research has not been executed properly. Every company should be able to distinguish […]
11 Important Tips for Increasing Communication with Your Team
Who wouldn’t want to grow their company while increasing team productivity? You may be skilled at providing a great product or service, but you still need a team to sustain the market and make your goal a reality. Before setting up your company strategies, you must ensure that your team has faith in the company, […]
8 Reasons to Embrace Change Management
Continual evolution is the key ingredient for meaningful growth in the business world. At the same time, it can be genuinely difficult to make adjustments that stick, as recent research from Harvard Business Review bears out. With more than 70% of all transformation efforts failing these days, it is paramount that you take the right […]
5 Employee Training Programs That Will Change Your Mindset
A company that invests in workforce training invests in its growth and success. As technology evolves, your employees must adapt to these modern changes. Thus, employees also expect their company to introduce new technologies, processes, and trends and train them to streamline their work and business operations. However, planning to conduct the right training programs […]
Why Dropshipping Can be The Hallmark of Outsourcing for Your Business
Outsourcing has always been the way of pushing out a small aspect of your business to experts who can better handle them and create a better ROI for you. But there is a new trend in town; you can now outsource a very large portion of your business to experts, sit comfortably, and still make […]
5 Key Benefits of Digital Signatures for Businesses
In today’s digital world, technology plays a key role for businesses of all sizes and in all industries. Customer expectations are rapidly evolving, in step with the progress of technology. Therefore, companies need to embrace digital transformation to meet these ever-changing expectations. Digital signature solutions have been around for some time, and many companies use […]
How A Digital Adoption Platform Benefits Your Business
Adding new software to your business operations isn’t easy, especially when you’re a small team that has no clue where to begin using it. Time spent learning is time spent not making the cogs of business turn, and that’s bad news for small businesses who can completely grind to a halt when a new process […]
How Smart Brands Increase Customer Retention Rates with Digital Transformation
It’s impossible to find brands that still run on the traditional system of operations. Every brand you find is either undergoing digital transformation or preparing to undergo digital transformation. In fact, a recent report by Constellation Research survey shows that 77% of CIOs make digital transformation a top priority in their annual plans. Clearly, there […]
How to Ensure Successful Change Management for Small Businesses
As a small business owner, you may tend to prioritize finance; however, one important thing that will ensure your business thrives is to enhance stronger workplace culture. What makes or mars a business is the type of experience customers derive, and this is largely due to the type of services employees render. A small business […]
