The U.S. has always in the global spotlight, and a regime change in Washington, D.C. means a cascade of changes that will affect policy and businesses far beyond American borders. To say Joe Biden and Donald Trump are slightly different in their ways would be an understatement, and as such, the changes happening at the […]
Andrew Deen
7 SEO Marketing Trends for 2021
Just as 2020 caused the vast majority of businesses to adapt to a world affected by a pandemic, 2021 businesses will have to adjust to a world going back to some form of normalcy as vaccines start to roll out. Though not directly related to the coronavirus, its affects have indirectly caused changes in how […]
Psychology of Gift Giving: How Retailers Manipulate Buyers
It’s no secret that the be-all and end-all of advertising is to boost sales of a given product or service. What is a bit more clandestine is how some marketing teams go about making sure their product or service sticks in our brains and pulls on our heartstrings. Seduction, temptation, and even fear are all […]
Top 5 In-Demand International Business Careers
Though the list of business-related cons relative to the COVID pandemic certainly outweighs the list of pros, the advances in technologies that make remote work more efficient are aplenty. Ultimately, these advances are making the world (metaphorically) a smaller place. With a remote work universe that is literally boundless, the demands for international business are […]
These 5 Books Will Help You Succeed in Business
Succeeding in business is a long and challenging road, but it’s incredibly satisfying to build something from the ground up that you really believe in. The journey is full of twists and turns and most successful entrepreneurs are constantly striving to improve both their business and themselves. Everyone has a different definition of success. Some […]
4 Upcoming Trends in Forensic Accounting
With the COVID-19 pandemic showing no real signs of ceasing before the turn of the year, ecommerce is expected to remain a focal point of consumerism, especially as cases once again spike. With cybersales comes cybercrime, and forensic accounting jobs are expected to continue to be in high demand. Dr. Jennifer Stevens, an assistant professor […]
Don’t Ignore These Important Instagram Updates for Your Small Business
Instagram is more than just a platform for sharing cute photos and videos. It’s a social media platform, yes, but it has also become an important marketing tool for businesses of all sizes. Small businesses can’t afford to ignore social media altogether, especially if they offer products or services with a strong visual component. If […]
3 Essential Networking Tips During COVID
There are very few regular activities that continued as they were before the COVID-19 pandemic struck, and social activities were even more scarce. In the business world, a somewhat-required social activity is networking, especially for small businesses and individuals looking for new employment. Luckily, just as many jobs have went digital amidst the stay-at-home orders […]
How Hostels Are Adapting To The New Normal
The so-called New Normal hasn’t done any favors to many industries outside of the hand-sanitizer and food delivery ones. The travel industry has (somewhat understandably, given the crisis) taken some of the biggest hits, with lodging being no exception. Staggering numbers surround the hotel and hostel field, with an estimated $400 million in room revenue […]
5 Ways to Develop an Effective Marketing Strategy
Without customers, even the greatest products and ideas in the history of the world can go unnoticed. With that in mind, it shouldn’t come as too much of a surprise to know that the global marketing industry was estimated to be worth $1.7 trillion as of 2019. A marketing strategy refers to a company’s plan […]
