Starting any small business is no easy task, and many do fail. However, if the work is done, starting an accounting firm can be a very lucrative move, very quickly. With the boom of ecommerce even further boosted by the “stay at home” nature of the COVID pandemic, online accounting firms are building business at […]
Andrew Deen
How Marketing Pros Utilize Social Media
15 years ago, only 1 in 20 Americans had a Facebook account, and the vast majority were college-aged people sharing pictures of their party experiences with their peers. Today, more than 70% of the country uses Facebook regularly, and other services like Snapchat, Instagram, and Twitter gain popularity every day. One of the reasons for […]
4 Important Tips for Young Latina Entrepreneurs
Though the glass ceiling for women does still exist, things are slowly but surely changing for the better. Society, as a whole, is being more vocal about supporting minority business owners and women-owned businesses. Another noticeable trend is female business owners making conscious efforts to help their fellow aspiring businesswomen, and there are a lot […]
Startup 101: The Importance of Tax Planning
Whether you are a sole proprietor, or own a small business, tax planning can and will save you time, money, and many headaches leading up to the deadline. Sound tax planning ensures that all deductions can be properly made, all credits can be claimed, and ultimately substantial amounts of money can be kept in the […]
This is Why Social Media Engagement is Important
For the last decade, social media advertising was something utilized by many companies, but not quite a necessity, especially for smaller businesses with target demographics who weren’t particularly tech savvy. The evolution of social media in the last few years is undeniable, though, and there are no longer any target demographics that don’t use at […]
4 Helpful Tips for Your Start in Finance
If you love working with numbers (and people) then becoming a financial advisor could be a great option for you. You’ll have the opportunity to help people plan out their finances and prepare for their future so they can live and retire comfortably. Getting started as a financial advisor requires training and education. You’ll need […]
3 Tips for Marketing to Gen Z
Although Generation X and Millennials (Generation Y) currently hold the largest share of spending power in the United States, Generation Z is fast on their heels. With each new generation, marketers have to do their research and learn more about the communication styles and experiences they prefer. Individual preferences and expectations vary, of course, but […]
Predictions for the Global Economy with a Biden Presidency
The U.S. has always in the global spotlight, and a regime change in Washington, D.C. means a cascade of changes that will affect policy and businesses far beyond American borders. To say Joe Biden and Donald Trump are slightly different in their ways would be an understatement, and as such, the changes happening at the […]
7 SEO Marketing Trends for 2021
Just as 2020 caused the vast majority of businesses to adapt to a world affected by a pandemic, 2021 businesses will have to adjust to a world going back to some form of normalcy as vaccines start to roll out. Though not directly related to the coronavirus, its affects have indirectly caused changes in how […]
Psychology of Gift Giving: How Retailers Manipulate Buyers
It’s no secret that the be-all and end-all of advertising is to boost sales of a given product or service. What is a bit more clandestine is how some marketing teams go about making sure their product or service sticks in our brains and pulls on our heartstrings. Seduction, temptation, and even fear are all […]
